Savi Security has officially launched its consumer protection application after securing $7 million in a seed funding round led by Acrew Capital. The new company, founded by brothers Patrick and Ryan Coughlin, aims to shield families from the escalating threat of sophisticated, AI-powered scams. Combining expertise from national cyber defense and consumer product development, Savi introduces a proactive approach to personal digital safety.
A Personal Mission Against AI-Driven Fraud
The company's creation was spurred by a deeply personal incident involving the founders' mother, who was targeted by an AI-driven kidnapping scam. The perpetrators used a cloned voice of her daughter and spoofed her phone number to create a terrifyingly convincing scenario. This firsthand experience with advanced digital fraud highlighted an urgent need for better consumer-focused security solutions.
This event underscored a significant shift in the cybercriminal landscape, where generative AI has made sophisticated attacks accessible and inexpensive. Previously, such complex tactics were reserved for targeting governments or large corporations due to their high cost and complexity. Now, these powerful tools are being deployed at scale against ordinary individuals and their families.
Developing a Proactive Defense System
In response, Savi has developed an application for iOS and Android that employs behavioral AI to analyze digital communications for threats. The app is designed to screen calls, text messages, and voicemails, providing a layer of real-time intelligence that native phone protections lack. Its goal is to identify and neutralize scams before a user can even engage with them.
A standout feature is the Live Call Monitoring, which allows a user to add Savi's AI agent to an active call to listen for scam patterns. The app also automatically routes suspicious text messages to a junk folder and screens voicemails from unknown numbers. This multi-faceted system offers comprehensive protection against various forms of digital deception.
The effectiveness of Savi's AI is bolstered by data from its free public utility, Scamwise, which has analyzed nearly 100,000 user-submitted threats. This vast dataset of real-world scams has been instrumental in training the company's threat-detection models. The tool remains a free resource, continuously gathering intelligence on emerging fraud tactics to enhance the platform's capabilities.
Strategic Backing and Market Opportunity
The company's mission has attracted significant financial backing, culminating in a $7 million seed round led by Acrew Capital, with participation from Magnify Ventures, TTCER, and Resolute Ventures. Investors noted that while enterprises have robust cyber defenses, consumers have been left vulnerable to AI-powered threats. Savi aims to fill this critical gap in the market with its innovative technology.
Savi's business model is designed for accessibility, offering a single subscription to cover an entire family with no limit on the number of members. Priced at $7.99 per month or $62.99 annually, the plan provides an affordable solution for protecting children, parents, and other dependents. This family-centric approach distinguishes Savi in the growing consumer security space.
With its official launch and substantial seed funding, Savi Security is poised to address the critical need for advanced consumer protection in the age of AI. The company's technology provides a proactive defense against increasingly personalized and convincing digital scams that target families. As cybercriminals continue to leverage AI, Savi offers a new generation of security designed to keep individuals safe.