Salesforce has signed a definitive agreement to acquire Doti, an Israeli startup specializing in agentic enterprise search, in a move that further deepens its AI push across the Salesforce and Slack platforms. The financial terms were not officially disclosed, but local media estimate the deal value at around $100 million, a substantial outcome for a company that has raised only $7 million to date. The transaction is expected to close in the fourth quarter of Salesforce’s fiscal year 2026, subject to customary closing conditions.
Strategic Rationale for Salesforce
The acquisition is designed to accelerate Salesforce’s effort to build a unified, agentic search and knowledge discovery layer across its platform. Salesforce plans to use Slack as the primary conversational interface, allowing employees and AI agents to collaborate, surface relevant data, and trigger actions from within familiar workflows. Executives see this as a way to reinvent enterprise search so that workers can find, understand, and act on information more quickly and with greater context.
Doti’s Technology and Product Vision
Doti positions itself as a Work AI platform that connects to a company’s many systems and creates an “Organizational Brain,” a unified and secure internal knowledge layer covering both structured and unstructured data. Its technology allows employees to query internal information from tools they already use, such as Slack or a web browser, and receive instant answers, insights, and recommendations while preserving strict data privacy and security. This focus on reliable, real-time knowledge access aligns closely with Salesforce’s broader Agentforce and AI strategies.
Leadership Perspectives and Mission Alignment
According to Salesforce, Doti’s team brings specialized expertise that will help fast-track the company’s vision for next-generation enterprise search. Slack CEO Denise Dresser highlighted that combining Doti’s capabilities with Slack’s conversational context will transform how employees engage with information across the business. Doti co-founder and CEO Matan Cohen emphasized that the company’s mission from day one has been to make enterprise data instantly accessible and actionable, a mission he expects to scale faster within Salesforce’s AI R&D environment.
Strengthening Salesforce’s AI R&D Hub in Israel
A central element of the deal is the integration of Doti’s team into Salesforce’s AI research and development hub in Israel. Salesforce states that Doti’s engineers and product leaders will bolster local capabilities and help drive innovation in agentic search, knowledge management, and workflow automation for global customers. This move continues Salesforce’s pattern of using strategic acquisitions to deepen its technical footprint in key geographies while targeting specialized AI talent.
Doti’s Origins and Investor Upside
Doti was founded in 2024 by former Wix executives Matan Cohen, who serves as CEO, and Opher Hofshi, who is Chief Product Officer, after they had previously led teams in software development and infrastructure security. The company secured a $7 million seed round led by F2 Venture Capital, joined by angel investors including Ineffable Ventures general partner Jared Kasner and Sola Security CEO Guy Flechter. For these investors, an estimated $100 million exit in roughly one year represents a rapid and sizable return, underscoring market appetite for high-impact AI infrastructure startups.
The acquisition of Doti underscores Salesforce’s conviction that agentic AI, unified search, and conversational interfaces will define the next phase of enterprise software. By embedding Doti’s “Organizational Brain” technology into Slack and the broader Salesforce platform, the company aims to give customers a more intelligent way to tap into sprawling internal data. If the integration delivers as planned, Salesforce and Doti together could significantly reshape how knowledge workers interact with information across large organizations.