Rumble, the video-sharing platform known for hosting Truth Social, has announced plans to acquire German cloud computing company Northern Data in a deal valued at up to $970 million. The all-stock transaction underscores Rumble’s ambition to evolve beyond social video into a broader technology and infrastructure powerhouse. The acquisition will give Rumble control over advanced data center operations and position it to compete in high-performance cloud computing and AI infrastructure markets.
Deal Structure and Terms
Under the agreement, Northern Data shareholders will receive 2.0281 new Class A Rumble shares for each Northern Data share, representing a 12.99 percent discount on the company’s last trading price. The final deal, valued at approximately $767 million based on current share prices, could rise to $970 million depending on performance incentives and subsequent arrangements. Once completed, Northern Data is expected to hold a 30.4 percent stake in Rumble, integrating its assets fully into Rumble’s growing ecosystem by mid-2026.
Strategic Expansion of Rumble’s Capabilities
The acquisition represents a strategic turning point for Rumble as it expands from content hosting into the broader cloud computing and data infrastructure space. Northern Data operates Taiga and Ardent, two divisions specializing in large-scale data center operations and computing power delivery. Integrating these units will allow Rumble to build an in-house infrastructure capable of supporting massive data processing, media streaming, and enterprise services. Northern Data will delist from the stock exchange once the transaction closes, signaling full absorption into Rumble’s ecosystem.
Partnership with Tether Strengthens Growth Plans
Tether, a leading player in the cryptocurrency sector, has emerged as a key backer of this merger. The stablecoin issuer, already a major investor in both Rumble and Northern Data, will become a significant customer of the combined group. Tether, which invested $775 million in Rumble in December, will also enter a $150 million GPU leasing agreement with the company, while Rumble has pledged $200 million in tax liability support as part of the transaction.
Infrastructure and GPU Expansion
Upon completion, Rumble will gain access to 22,400 Nvidia GPUs, a significant asset amid the global race for high-performance computing resources. This expansion will enable the company to enhance its video delivery infrastructure and enter new markets that demand advanced data processing and AI capabilities. The integration of Northern Data’s infrastructure and Tether’s leasing partnership positions Rumble at the intersection of digital media, blockchain, and cloud computing innovation.
Additional Terms and Shareholder Benefits
Northern Data has also outlined an additional shareholder incentive linked to its assets. If the company successfully sells its Corpus Christi data center before the merger finalizes, it plans to distribute $200 million in cash to its shareholders. This provision ensures that Northern Data investors benefit from both the immediate asset sale and the long-term value of their Rumble holdings post-merger.
The acquisition of Northern Data marks one of Rumble’s most significant strategic moves to date, transforming it from a conservative-leaning video platform into a vertically integrated technology company. With enhanced computing power, deeper ties to the crypto ecosystem through Tether, and an expanded global infrastructure footprint, Rumble is positioning itself for the next era of digital media and cloud innovation. The transaction is expected to close by mid-2026, pending regulatory approvals and final shareholder consent.