Saudi Arabian retail technology firm Rewaa has successfully closed a $45 million Series B funding round, signaling strong investor confidence in its mission to empower small and medium-sized enterprises (SMEs). The investment was co-led by Wa’ed Ventures, Idrisi Ventures, and Unity Ventures, and is earmarked for advancing the company's AI-driven operational technologies. This strategic infusion of capital will enhance Rewaa's comprehensive cloud-based platform for retailers across the Kingdom.
A Significant Capital Injection for Growth
The substantial $45 million round saw participation from a diverse group of prominent investors, reinforcing the company's strong market position. Alongside the lead investors, the round included contributions from Vision Ventures, RZM Investments, Sedco Capital, Saned Partners, and Palm Ventures. This broad support underscores the perceived value of Rewaa’s integrated solutions in the rapidly digitizing Saudi Arabian economy.
This latest financial milestone follows a successful $27 million Series A round completed just two years ago, demonstrating a consistent trajectory of growth and investor trust. The continued backing is a clear endorsement of Rewaa's role as an essential operational backbone for thousands of SMEs. The capital will be instrumental in scaling operations and further expanding its growing base of merchant customers.
Strategic Focus on AI-Powered Automation
At the core of Rewaa's expansion strategy is the integration of artificial intelligence to create smarter, more automated operational tools for merchants. The new funding will directly accelerate the development of technologies designed to reduce manual effort and increase business efficiency. The goal is to simplify complex processes, allowing business owners to manage their enterprises with greater accuracy and ease.
The company aims to leverage AI for real-time data analysis, enabling merchants to identify opportunities and anticipate challenges before they arise. This proactive approach will empower retailers to make faster, more informed decisions based on clear and precise data. Ultimately, this shift towards smart automation will free up valuable time for merchants to focus on strategic business development.
Enhancing the SME Ecosystem in Saudi Arabia
Founded in 2018 by Mohammed Al-Qusair and Abdullah Al-Jadhai, Rewaa has established itself as a leading platform for SMEs. Its cloud-based solution unifies critical business functions, including point-of-sale, inventory management, and accounting systems. A key feature is the real-time synchronization between physical store branches and online warehouses, providing a seamless omnichannel experience.
Mohammed Al-Qusair, Co-Founder and CEO of Rewaa, emphasized the investment's purpose in advancing the company's technological edge. He stated that the objective is to empower merchants with practical tools that minimize manual tasks and enhance operational precision. This vision positions Rewaa to become the most trusted operating system for SMEs throughout the Kingdom.
Rewaa's mission extends beyond product development to building a foundational technology infrastructure for commerce in Saudi Arabia. The platform is specifically designed to address the real-world challenges and realities faced by local merchants. This commitment ensures that its solutions are not only advanced but also highly relevant and practical for its target market.
The successful closure of this $45 million Series B round marks a pivotal moment for Rewaa and the regional retail technology landscape. By channeling this investment into AI-powered automation, the company is poised to redefine operational efficiency for SMEs in Saudi Arabia. This strategic move will solidify Rewaa's market leadership and empower a new generation of retailers to thrive in a competitive digital economy.