Prague-based restaurant tech platform Choice has secured $7.1 million in a Series A funding round, bringing its total capital to $11.6 million. The investment, led by Alea Capital Partners, will fuel the company's expansion across Europe and accelerate its AI development. Choice provides an all-in-one SaaS solution to streamline operations for independent and multi-location restaurants.
An Integrated Solution for a Fragmented Market
The European restaurant industry often relies on a patchwork of separate technology solutions for different operational needs. Choice addresses this fragmentation by offering a single, comprehensive platform that consolidates various functions into one system. This unified approach helps restaurants manage their digital presence and customer data more efficiently.
The platform's features include a website builder, commission-free takeaway ordering, and integrated QR payment and menu systems. It also manages reservations and connects with major delivery marketplaces like Wolt, Bolt Food, and Uber Eats. This comprehensive suite of tools functions as a complete operating system from a single administrative panel.
Fueling European Expansion
Choice currently serves over 7,000 paying customers across nine markets in Central and Eastern Europe, processing 1.5 million orders monthly. This represents approximately $40 million in gross merchandise value and demonstrates a strong foundation for growth. The company has consistently doubled its performance year-over-year, signaling significant market traction.
With the new capital, Choice will enter Southern Europe, starting with Portugal, Spain, and Italy. Further expansion is planned for France, Germany, and the Netherlands, supported by local sales teams. CEO Alex Ilyash noted the strategy combines local expertise with efficient capital deployment to win each market.
The Strategic Role of Artificial Intelligence
A significant portion of the investment is earmarked for product development, with a particular focus on integrating artificial intelligence. The goal is to introduce AI-driven modules that can automate complex tasks for restaurant operators. These tools will enhance analytics and streamline communication with customers, freeing up valuable staff time.
The vision for AI extends to managing email campaigns, social media content, and responses to customer feedback. By automating these marketing functions, restaurant owners can concentrate on their core strengths in food and service. This technological support is designed to improve customer retention and drive higher revenue for establishments.
Investor Confidence and Market Vision
Lead investor Alea Capital Partners highlighted the platform's ability to solve critical industry challenges. Rui Escaleira, a co-founder at the firm, stated that Choice empowers restaurants to operate efficiently within tight margins. The solution gives operators greater control over digital ordering while helping protect their profitability.
The funding round also saw participation from existing investors Reflex Capital, Smartlink, and J&T Ventures. This broad support underscores strong confidence in Choice's business model and its potential to scale effectively. The total capital of $11.6 million provides a robust financial base for its next phase of growth.
This funding round marks a pivotal moment for Choice, positioning it for rapid expansion throughout Europe. By combining a comprehensive platform with advanced AI, Choice addresses the fundamental needs of modern restaurants. The investment validates its mission to provide operators with tools for financial stability and enhanced customer engagement.