Brazilian investment firm Quartzo has committed $1.2 million to Solan, a Santa Catarina based solar energy company that builds software and services for distributed generation. The capital will primarily scale PV Operation, Solan’s software as a service platform for remote management of solar plants launched in 2019. The deal comes as Brazil prepares to host COP30 in Belém in 2025, sharpening investor focus on climate solutions with measurable impact and near term revenue.
Solan’s Platform and Product Focus
PV Operation enables owners and operators to monitor, diagnose, and resolve issues across residential and commercial photovoltaic assets without dispatching technicians. The platform’s analytics aim to increase solar capture, improve panel performance, and reduce downtime, translating directly into better yield and asset profitability. Solan also offers white label configurations for installers and service providers that want to embed remote operations into their own customer portals.
Traction and Customer Base
Solan founder and CEO Neto Siqueira says the company already serves a substantial slice of Brazil’s distributed generation market. By the company’s estimate, between 15 percent and 30 percent of installed distributed generation capacity uses PV Operation’s services today. That penetration gives Solan a strong base to expand within Brazil and to adjacent Latin American markets where installers face similar operational bottlenecks.
Why Quartzo Is Investing Now
Quartzo frames the round as a thesis driven bet on climate tech that delivers both growth and positive sector impact. According to Quartzo venture director Marcelo Wolowski, the check is designed to accelerate technologies that fit squarely within the transition to a more sustainable energy system while aligning with global climate finance momentum around COP30. For the manager, the combination of proven product market fit, recurring SaaS revenue, and infrastructure like monitoring and predictive maintenance provides a resilient wedge in a volatile market.
Use of Funds and Operating Plan
Solan plans to deploy the new capital to hire engineers and customer success talent, expand infrastructure, and speed up product development. The roadmap includes testing new products and business models on top of the core monitoring stack, while deepening integrations with inverters, meters, and partner CRMs. Management has set a multiyear horizon through 2027 for these investments, with a parallel push to bring PV Operation to other Latin American countries and grow share in Brazil.
Portfolio and Brand Architecture
Beyond PV Operation, Solan operates related brands in training and events to support the photovoltaic workforce and community. The company launched Solar 360 in 2021, a sector event that has grown into one of the industry’s largest gatherings, and it runs programs that certify installers and technicians. This flywheel around software, education, and convening is designed to reinforce adoption of PV Operation and reduce friction in onboarding new partners.
M&A to Lower CAC and Expand Reach
In July, Solan acquired Portal Solar, one of Brazil’s best known solar information and lead generation websites founded by Carolina Meyer, Frederico Meyer, and Rodolfo Meyer. The Portal Solar team remains at the helm of the site and retains a relevant minority stake, while channeling substantial organic traffic into Solan’s commercial funnel. Solan reports that the acquisition has already reduced customer acquisition cost and increased qualified lead volume across its brands.
Market Opportunity Around COP30
Brazil’s role as COP30 host has opened a window for climate technology companies to showcase solutions and connect with international capital. Quartzo and Solan position the round within that context, arguing that remote operations software can unlock better returns on existing solar assets without heavy capex. That pitch resonates with policymakers and financiers seeking scalable efficiency gains that complement new generation capacity.
Governance and Partners
The round is Solan’s first institutional financing, formalizing a relationship that began with earlier angel backing linked to elements of the business. Quartzo’s team, which recently combined operations with energy focused firm Invisto, views the investment as a platform move that can compound through integration with training, events, and distribution channels. Apex Partners advised on the operation, signaling growing advisory depth in Brazil’s climate tech transactions.
Quartzo’s $1.2 million injection gives Solan the fuel to professionalize and scale PV Operation at a moment when grid reliability, asset yield, and operating efficiency matter more than ever. With software that reduces truck rolls and lifts production, a media and training ecosystem to drive adoption, and a high visibility COP30 backdrop, the company is positioned to convert attention into share gains. Execution now hinges on product velocity, regional expansion discipline, and sustained reductions in customer acquisition cost through its Portal Solar funnel.