Australian-founded technology firm Prophet has announced the strategic expansion of its engineering team with two senior appointments. Aysa Matueva joins as Senior Software Engineer and Ruxin Ma as Frontend Developer, bolstering the company's technical prowess. These hires are set to accelerate the development of Prophet's AI-powered decision intelligence platform amid a period of significant business growth.
Strengthening Technical Capabilities for Growth
The appointments of Matueva and Ma are pivotal as Prophet continues to scale its operations and enhance its core product offering. Their expertise will directly support the evolution of the Prophet AI system, a sophisticated platform designed for strategic simulation. This move signals the company's commitment to building a world-class development team capable of meeting increasing client demand and driving innovation.
Prophet's decision intelligence system functions by creating digital clones of organizations, allowing businesses to test strategies before implementation. Matueva’s backend skills are essential for managing the complex data streams the system digests, while Ma’s frontend experience will be crucial for visualizing insights. Their combined talents will improve both the power and usability of this cutting-edge technology for clients.
A Wealth of Industry Experience
Aysa Matueva brings nearly a decade of specialized experience in building robust backend systems and data pipelines. Her impressive career includes senior development roles at prominent companies such as ANZ, Culture Amp, and Zendesk. In these positions, she led major projects in high-scale product environments, making her well-suited for Prophet's architectural challenges.
Ruxin Ma began her career at Baidu, China’s leading search engine, where she worked as a Product Manager focusing on search optimization. She has since cultivated a diverse skill set across product development, user experience, and frontend engineering at firms like Himalaya Peak. This background provides her with a unique, user-centric perspective that will be invaluable in her new role at Prophet.
Strategic Vision and Company Momentum
According to CEO Jordan Taylor-Bartels, these appointments are critical for the company's rapid evolution and its mission to deliver faster insights. He highlighted that both Matueva and Ma possess a strong product-oriented mindset and a deep understanding of user needs. Their expertise is expected to be vital in translating complex data into actionable marketing decisions for Prophet's growing client base.
These new hires are part of a broader expansion phase for Prophet, which has recently strengthened its leadership and commercial teams. The company has also enriched its Advisory Board with the addition of Phil Davis from Google Cloud and Professor Andrew Gelman of Columbia University. These strategic additions underscore Prophet's ambition to solidify its position as a leader in the decision intelligence space.
Founded in 2024 by industry veterans Jordan Taylor-Bartels and Sean Taylor, Prophet has quickly gained traction in the Australian market. The platform, which helps brands model marketing performance, has secured clients across diverse sectors including retail, insurance, and automotive. This momentum was recognized when the company was named an AFR BOSS Most Innovative Company in 2025.
The strategic appointments of Aysa Matueva and Ruxin Ma mark a significant milestone in Prophet's journey of rapid growth and innovation. By investing in top-tier engineering talent, the company is reinforcing its capacity to enhance its sophisticated AI platform. This move not only addresses current market demand but also positions Prophet for sustained leadership and future success in the competitive decision intelligence industry.