Priority Software acquired Fireberry on November 5, 2026. Priority Software sells AI-based cloud ERP and business management software. Fireberry provides an AI-powered CRM platform.
What the deal adds
The deal adds CRM, marketing automation, and customer service tools to Priority's portfolio. Fireberry will be available as a standalone product and as part of Priority's cloud ERP platform. The combination is designed to reduce data silos and lower IT complexity.
Company footprint
Priority operates from offices in the US, the UK, Belgium, and Israel. It supports 75,000 customers across 70 countries. Fireberry serves car dealerships, real estate agencies, nonprofits, educators, and retail chains.
How the CRM works
Fireberry brings sales, service, and marketing into one system enriched with AI. Users can customize modules and connect native integrations or an open API. AI Companion allows natural language questions about customer and business data.
Priority expects the combined suite to deliver real-time insights, predictive analytics, and intelligent automation. Customers will get a unified data model for customer interactions, sales performance, and operations. The acquisition creates an AI-driven business management ecosystem built on Priority ERP, Fireberry, and aiERP.