PrepWizard, a provider of automated food prep labeling solutions and digital operations management software for restaurants and foodservice operators, has received a strategic investment from 404 Endeavors. The private investment firm focuses on technology and tech-enabled services businesses serving restaurants and other multi-unit operators. Brown Gibbons Lang & Company (BGL) acted as the exclusive financial advisor to PrepWizard, and the terms of the transaction were not disclosed.
Supporting Continued Growth
The partnership is designed to support continued growth for PrepWizard's automated food prep labeling and digital operations management platform. Cole and Eli, the founders, will remain in leadership roles as President and Chief Technology Officer respectively. They will continue to lead the business alongside the existing team while the investment supports further development of people, technology, and sales capabilities.
Automating Back-of-House Operations
Founded in 2019 by Doug Harris and his sons, Cole and Eli, PrepWizard delivers an end-to-end food prep labeling system that replaces manual back-of-house processes. Its cloud-based mobile app, integrated Bluetooth printers, and custom-formulated dissolvable and low-adhesive labels help operators calculate use-by dates and print accurate labels quickly. This system enables restaurants to maintain consistent brand standards across multiple locations.
Digital Operations Management
PrepWizard also offers WorkWizard, a digital operations management platform designed for multi-unit operators. The platform digitizes tasks, checklists, audits, announcements, and other store-level workflows that were traditionally handled on paper or through disconnected tools. By bringing these processes into one system, WorkWizard helps improve consistency, visibility, and accountability across locations.
Advisory Role and Sector Expertise
BGL's Restaurant & Retail Software investment banking team served as the exclusive financial advisor to PrepWizard in the transaction. The firm has advised technology companies selling purpose-built solutions to the restaurant and retail sectors for more than two decades. BGL's understanding of restaurant technology trends helps articulate how clients solve complex challenges across back-of-house, front-of-house, and foodservice distribution.
About Brown Gibbons Lang & Company
Brown Gibbons Lang & Company is an independent investment bank and financial advisory firm focused on the global middle market. The firm advises private and public corporations and private equity groups on mergers and acquisitions, capital markets, financial restructurings, business valuations, and other strategic matters. BGL has offices in Boston, Chicago, Cleveland, Los Angeles, and New York, and serves clients in 30 countries through its cross-border partnership.
Investor Focus on Restaurant Technology
404 Endeavors is a private investment firm focused on partnering with technology and tech-enabled services businesses serving restaurants and other multi-unit operators. The firm shares a vision with PrepWizard for continued growth and deeper investment in product development and market reach. This alignment is expected to help the company scale while maintaining the customer focus that has driven its success.
The strategic investment marks an important step for PrepWizard as it works to expand its footprint in restaurant and foodservice operations. By combining 404 Endeavors' sector focus with PrepWizard's existing leadership and product strengths, the company is positioned to accelerate innovation while maintaining customer service. The transaction highlights continued investor interest in technology that streamlines essential back-of-house workflows for multi-unit operators.