Montréal-based financial giant Power Corporation of Canada is launching a new artificial intelligence fund through its alternative asset management arm, Sagard. The firm, along with its operating companies Great-West Lifeco and IGM Financial, announced a significant initial commitment of $150 million USD. This new Sagard AI Fund is designed to back companies that are pioneering the adoption of AI across financial services and other critical global sectors.
Strategic Vision for AI Integration
The fund's primary objective is to accelerate the integration of AI technologies within the financial industry and beyond. This strategic investment will provide the Power Corp group of companies with privileged access to global AI market intelligence and emerging trends. It will also facilitate commercial partnerships, pilot projects, and new application opportunities across its extensive network.
Sagard's Chairman and CEO, Paul Desmarais III, emphasized the transformative potential of artificial intelligence on the industry. He stated that maintaining the status quo is not a sustainable strategy for future success. This initiative reflects a proactive approach to embracing technological disruption and leveraging it for competitive advantage.
Leadership and Investment Strategy
To spearhead this new venture, Sagard has appointed Evan Kerr as the General Partner of the AI fund. Kerr brings a wealth of experience to the role, having previously served as a lead investor at Georgian. His leadership will be instrumental in navigating the dynamic AI landscape and identifying promising investment opportunities for the fund.
Under Kerr's direction, the Sagard AI Fund will adopt a flexible and broad investment mandate. The fund will remain stage- and sector-agnostic, allowing it to invest globally across the entire AI technology stack. This approach is intended to help founders leverage Power Corp’s extensive network while building a robust and diversified portfolio.
Building In-House AI Expertise
The launch of the AI fund is a continuation of Sagard's deliberate strategy to build deep in-house expertise in the field. This move follows the firm's recent hiring of Parinaz Sobhani, another former Georgian leader, as its first Head of AI in early 2024. Her appointment was a foundational step in strengthening the firm's capabilities to engage with the AI revolution.
Sobhani's role is central to enhancing Sagard's capacity to support its portfolio companies with AI implementation and strategy. Furthermore, her expertise provides a critical advantage in evaluating new investment prospects within the complex AI ecosystem. This commitment to internal talent underscores Sagard's long-term vision for integrating AI into its core investment philosophy.
The establishment of the $150 million Sagard AI Fund marks a significant strategic initiative for Power Corporation of Canada. This venture not only positions the financial conglomerate to capitalize on the rapid growth of the AI sector but also aims to drive innovation throughout its own operations. By combining substantial capital with specialized leadership, Sagard is poised to become a key player in shaping the future of AI in finance.

