Plentify, a South African electrotech company that connects household appliances to cheaper and cleaner energy using AI-driven hardware and software, has closed an oversubscribed Series A round. The raise lifts the company’s total funding to nearly $15 million and signals a decisive shift from rapid early-stage growth toward global scale-up. It also underscores investor conviction in Plentify’s technology and strategy at a time when climate tech capital remains highly selective and highly competitive.
Series A funding and investor confidence
The Series A round was led by Secha Capital, Buffet Investments and a South African family office, with participation from existing backers E3 Capital and Fireball Capital, alongside new investors Endeavor South Africa’s Harvest Fund and Satgana. Plentify co-founder and CEO Jon Kornik positions the round as validation that a model refined in South Africa can address energy management challenges in markets worldwide. Investors point to the company’s strong traction, experienced team, and clear commercial strategy as the core reasons for backing this latest phase of growth.
South Africa as a proving ground for intelligent energy
Plentify’s proposition has been shaped in one of the world’s most stressed power systems, marked by chronic load shedding and rising tariffs that have fueled a subsidy-free rooftop solar boom among middle-income households. Co-founder and Chief Growth Officer Kailas Nair describes South Africa as an ideal environment to build scalable load management solutions that must deliver value from day one. As other countries reduce or remove solar incentives, Plentify believes the expertise it developed in this environment positions the company to help international markets make distributed clean energy work economically and reliably.
Global ambitions and market expansion
With its domestic model proven, Plentify is now preparing pilot projects in the United Kingdom, Australia and Brazil, all markets grappling with the mismatch between when renewable energy is generated and when it is most needed. The company argues that this timing problem is universal, while its platform for orchestrating household devices around cheaper and cleaner power can be replicated across geographies. Success, in Plentify’s view, will be measured by enabling millions of homes to cut their energy bills while supporting more stable, flexible and decarbonized power systems.
A growing virtual power plant and measurable impact
Plentify’s AI-powered home energy management system already operates through partnerships with Balwin Properties, Conlog and Wetility, integrating water heaters, batteries and solar inverters into a coordinated network. These deployments form what the company describes as a virtual power plant with close to 100 MWh of residential storage and controllable load under management across South Africa. To date, this network has avoided 9.9 GWh of electricity consumption and helped households save more than 40 million rand in energy costs, while easing pressure on the national grid.
Investors such as Satgana and Fireball Capital view Plentify as an example of how African-built climate solutions can deliver global decarbonization impact through practical, scalable technology. They highlight the team’s mix of technical depth, commercial discipline and resilience, with senior talent that has previously held roles at organizations including Google, J.P. Morgan, Tesla Energy, IBM Research, Discovery Vitality and NASA. As Plentify accelerates its international rollout, the company aims to turn connected homes into a distributed clean energy backbone, advancing a more resilient and equitable energy future that extends far beyond South Africa’s borders.