PlayBlue has signed Indian cricketer KL Rahul as an investor and brand ambassador. The sports retailer is preparing to open a 20,000 square foot flagship store in Bengaluru and launch its mobile app on November 14, 2026. The company sells sports apparel, footwear, equipment, accessories, recovery products, and sports nutrition.
Flagship store details
The Bengaluru location will open on 80 Feet Road in Koramangala. It spans three retail floors, a café level, and a rooftop terrace. The store will carry more than 75 sports and lifestyle brands.
Company background
PlayBlue was founded in 2025 by Satyam Trivedi and Jayam Vora. Trivedi previously led GMR Sports, and Vora is a former Cult.fit executive. In July, the startup raised US$2.7 million in Seed funding co-led by Centre Court Capital and MIXI Global, with WEH Ventures participating.
What shoppers get
The store will offer gait analysis, treadmill-based footwear testing, and cricket bat sensors. Customers can also access racquet stringing, cricket bat knocking, and bicycle servicing. A rooftop space called The Playground will include a pickleball court, a futsal turf, and a cricket net with a bowling machine.
PlayBlue plans to expand to more than 100 stores across 25 Indian cities over the next five years. The company also plans to host community classes, recovery sessions, and sports club events at the venue. Rahul will represent the brand across campaigns and consumer-facing initiatives.