Seoul-based style tech company Outfitcode launched its K-beauty directing service for general consumers in Singapore, Hong Kong, Japan, China, and Taiwan. The online service uses a customer photograph to recommend hair and makeup. It opens a process previously reserved for K-pop idols, actors, and public figures.
Service availability
Service pages are available in English, Japanese, and traditional or simplified Chinese. A free consultation first checks a suitable K-beauty direction. A full report provides 28 pages of hair and makeup direction.
Company track record
Outfitcode has built a reputation for style consulting. Two South Korean government ministers have directly received its advice. An influencer with 400,000 followers and working actors have also used the company.
What customers get
The full report covers bangs length and part position based on face ratios. It also includes hair length, curl direction, and eyeliner angle. Lip and blush colors are chosen to make skin appear clearer.
Outfitcode plans to turn diagnostic data into customized beauty product recommendations. It also plans to expand the service into fashion. The service is now live in the five announced markets.