Ours Privacy, a HIPAA-compliant customer data platform, has secured $15 million in an oversubscribed Series A funding round. Co-led by Lightbank and Health Velocity Capital, the investment will advance its mission to provide healthcare marketers with tools for high-impact campaigns that prioritize patient privacy while driving business growth. The platform aims to resolve the conflict between marketing effectiveness and stringent data regulations.
Navigating a Complex Regulatory Landscape
Healthcare marketers face immense pressure from data regulations like HIPAA, which carry severe penalties for violations involving tracking technologies. This strict environment, coupled with new state-level privacy laws, has created significant compliance challenges. Organizations have been forced to choose between effective marketing and regulatory adherence, highlighting a critical industry need.
In response, many marketers disabled tracking tools, losing crucial visibility into campaign performance and the patient journey. This led to rising advertising costs for over half of healthcare businesses. The need for data-driven insights is now more critical than ever to optimize budgets and connect patients with appropriate care.
A Privacy-First Solution for Growth
Ours Privacy offers a solution built with a privacy-first infrastructure, resolving the conflict between growth and compliance. Its platform uses server-side tracking to collect and filter data, preventing sensitive information from reaching ad platforms. This integrated system allows marketers to maintain performance visibility while ensuring patient data is protected.
Co-founder Adam Putterman asserts this approach makes marketing more effective, not just safer. "The future of healthcare marketing is privacy-first," he stated, emphasizing that it improves campaign outcomes. The platform integrates growth tools like A/B testing and analytics, providing a comprehensive solution designed for healthcare's unique requirements.
From Internal Tool to Industry Standard
The company was founded by Jessica Holton, Adam Putterman, and Tyler Zey, who faced these compliance challenges firsthand at their telehealth company. Unable to find a suitable marketing tool, they built their own. This origin story is central to the platform's design, which addresses the specific pain points they personally experienced.
"We built Ours Privacy because we lived this problem ourselves," said co-founder and CTO Tyler Zey. What began as an internal solution evolved into a reimagining of healthcare marketing infrastructure. By building on a compliant foundation, the platform ensures marketers can fully control and leverage their data without compromising trust.
Investor Confidence and Customer Validation
The platform's effectiveness is validated by its 200-plus healthcare clients, including Oceans Healthcare. Malachi Mack, its director of marketing, praised the platform for giving his team "greater confidence" in managing the digital experience. This strong customer feedback was a decisive factor for investors during the funding round.
Eric Ong, a partner at Lightbank, called Ours Privacy "the backbone of the modern healthcare marketer's tech stack." Saurabh Bhansali of Health Velocity Capital highlighted its unique design, built around healthcare's regulatory constraints. This investor confidence underscores the platform's potential to become the category-defining solution for the industry.
Future Plans and Vision
The Series A funds will accelerate platform development and expand its reach to more enterprise healthcare organizations. The investment supports the founders' vision of treating patient privacy as essential infrastructure, not an afterthought. This strategy aims to make compliance the default setting for all marketing activities within the healthcare sector.
CEO Jessica Holton stated, "We've built the infrastructure that makes prioritizing patient privacy and driving meaningful growth possible." She added that the new capital will help the company bring its integrated vision for data, performance, and compliance to a much wider audience across the industry, solidifying its market position.
This $15 million funding round is a pivotal moment for Ours Privacy, reflecting a shift in healthcare marketing toward privacy-centric strategies. The company is poised to lead this change by demonstrating that robust patient data protection and successful growth are not conflicting goals. As regulations evolve, its integrated platform offers a crucial model for the future of the industry.