Oura has agreed to acquire Counsel Health for US$625 million in cash. Oura is a health intelligence platform and maker of the Oura Ring smart ring. Counsel Health is an AI-native primary care company founded by physicians and AI researchers.
Initial care areas
Oura and Counsel plan to build on their existing partnership across three areas. These include preventive care, acute care, and specialty and chronic care. Preventive care will use continuous monitoring to help members act earlier with clinical guidance.
Oura's recent growth
Oura reported a record fiscal fourth quarter ended Sept. 30, 2026. Revenue grew 153% year over year to US$533 million, and adjusted EBITDA reached US$87 million. For fiscal 2026, Oura generated about US$1.75 billion in revenue, up 92% year over year.
How members access care
Members can start from an Oura insight or chat with Counsel's medical AI for personalized guidance. The AI draws on medical records, prior interactions, clinical guidelines, and continuous biometric data. If needed, users can escalate to a board-certified Counsel physician within minutes in the Oura App.
The transaction is expected to close before the end of the calendar year. Closing remains subject to customary conditions. After the acquisition, Counsel will continue to serve existing and new enterprise partners.