Global technology services leader NTT DATA has announced its acquisition of Zero&One, a premier Amazon Web Services partner based in Dubai. This strategic purchase significantly enhances NTT DATA’s cloud service capabilities across the Middle East and North Africa (MENA). The move positions the company to capitalize on the region's rapidly expanding digital transformation and cloud adoption landscape.
Capitalizing on Regional Cloud Growth
The acquisition is a calculated step in NTT DATA's regional growth strategy, targeting the burgeoning Middle East cloud market. Projections indicate substantial expansion, with Saudi Arabia's cloud services market alone, valued at $4.77 billion last year, expected to double by the early 2030s. This environment presents a significant opportunity for advanced cloud service providers to establish a strong foothold.
This strategic timing aligns with major infrastructure developments, most notably AWS's plan to launch a new cloud region in Saudi Arabia in 2026. By integrating Zero&One, NTT DATA is proactively positioning itself to meet the anticipated surge in demand for sophisticated cloud solutions. This foresight allows the company to support clients as the regional cloud ecosystem matures rapidly.
Integrating Award-Winning AWS Expertise
Founded in 2017, Zero&One has established itself as a leading regional cloud consultancy and the first homegrown AWS Premier Tier Services Partner in MENA. The company’s deep technical proficiency is demonstrated by its nine distinct AWS competencies, covering a wide range of specialized cloud domains. This expertise was a key factor driving the acquisition by the global technology giant.
Zero&One's industry leadership is further validated by numerous accolades and pioneering achievements in the cloud space. It was the first company in the region to achieve the coveted AWS Generative AI Competency, showcasing its innovative edge. In 2025, it was named AWS’s MENA Consulting Partner of the Year, reinforcing its reputation for excellence.
Leadership Vision for a Unified Future
Burcak Soydan, Managing Director for the Middle East at NTT DATA, emphasized the strategic value of the deal. He stated that Zero&One's specialized expertise strengthens their ability to deliver the speed and technical depth clients require in a cloud-first environment. This acquisition is expected to deliver high-impact solutions and enhance value for organizations across the region.
Echoing this sentiment, Zero&One CEO Ali El Kontar described the move as the natural next step in the company's growth journey. He highlighted the opportunity to combine their regional knowledge and AWS specialization with NTT DATA's extensive global resources. This synergy will enable the team to support clients on a much larger and more comprehensive scale.
Expanded Cloud Services for MENA Clients
As a result of this integration, clients throughout the Middle East and Africa will gain access to a more comprehensive suite of cloud services. NTT DATA can now offer end-to-end solutions, including complex cloud migrations, application modernization, and cloud-native development. These services are essential for enterprises seeking to enhance their digital infrastructure and operational agility in a competitive market.
The expanded portfolio also includes advanced capabilities in data analytics and artificial intelligence solutions, leveraging Zero&One's proven expertise. This positions the combined entity as a one-stop partner for organizations aiming to harness the full power of the cloud. The goal is to drive data-informed decision-making and foster innovation for clients throughout the entire region.
In conclusion, NTT DATA's acquisition of Zero&One marks a significant consolidation in the MENA cloud services market. The move strategically combines global scale with specialized, award-winning regional expertise to meet escalating local demand. This powerful new entity is well-positioned to lead the next wave of cloud-driven innovation and digital transformation across the region.