MSMEDA and Reefy Sign $6.3 million Deal to Fund 3000 Micro-Enterprises
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MSMEDA and Reefy Sign $6.3 million Deal to Fund 3000 Micro-Enterprises

The $6.3 million agreement aims to generate jobs and expand financial access across Egypt's governorates.

12/17/2025
Othmane Taki
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Egypt's Micro, Small, and Medium Enterprises Development Agency (MSMEDA) has entered a significant financing agreement with Reefy, a leading microfinance institution. The $6.3 million deal is set to empower approximately 3,000 micro-enterprises across the nation's governorates and rural regions. This initiative directly supports the state's objective of fostering job creation and enhancing financial inclusion for underserved communities.


A Strategic Partnership for Economic Growth

The landmark agreement was formalized in a ceremony attended by key leaders, including MSMEDA CEO Basel Rahmy and Reefy's Managing Director and CEO, Ahmed Labib. Also present was Mohamed Medhat, Deputy CEO of MSMEDA, underscoring the high-level commitment to this collaboration. This partnership mobilizes substantial capital to stimulate grassroots economic activity throughout Egypt.

Mr. Rahmy asserted that the agency is actively expanding its financing for micro-enterprises due to their crucial role in the national economy. He highlighted their importance in generating sustainable employment opportunities across diverse production, agricultural, and service sectors. This strategy aligns with directives from the Prime Minister to bolster the national workforce and drive economic development.

Expanding Financial Access for Entrepreneurs

Under the terms of the agreement, individual projects can receive financing of up to $5,600 (EGP 266,000), tailored to their specific operational requirements. This funding is designed to support citizens and youth in establishing new ventures or expanding their existing operations. The program aims to provide essential capital for development, renewal, and replacement needs.

A key component of the initiative is leveraging Reefy’s extensive network of 220 branches to ensure widespread distribution of funds. This strategic approach allows the program to reach target groups effectively in all governorates, including remote villages and rural areas. MSMEDA's collaboration with experienced financial partners is crucial for achieving this deep market penetration and ensuring accessibility.

Fostering Nationwide Job Creation

The initiative is poised to make a significant contribution to Egypt's employment landscape by stimulating the micro-enterprise sector. By providing essential capital, the program enables entrepreneurs to launch new businesses and scale existing ones, thereby creating new jobs. This support extends across a wide array of vital economic sectors, promoting diversified growth.

This partnership directly reflects MSMEDA's commitment to implementing national policy under the guidance of Prime Minister Dr. Mostafa Madbouly, who also chairs the agency. The agency prioritizes cooperation with specialized companies like Reefy that possess the expertise to meet the financing needs of target communities. This ensures the effective and efficient allocation of resources for maximum economic impact.


The collaboration between MSMEDA and Reefy marks a pivotal step toward strengthening Egypt's micro-enterprise ecosystem and promoting inclusive economic growth. By channeling $6.3 million into underserved communities, the initiative promises to unlock entrepreneurial potential and generate thousands of jobs. This strategic financing agreement stands as a testament to the government's dedication to building a more resilient and prosperous economy from the ground up.