Modern Village Lifestyle, the hospitality startup formerly known as M Village, has successfully closed a new funding round of $26 million. This significant capital injection was led by Japanese investor Mizuho Asia Partners, with continued participation from existing shareholder Trip.com. The investment propels the company's post-money valuation to $121.4 million, marking a substantial increase and signaling strong market confidence in its growth trajectory.
A Landmark Investment Round
The funding round was strategically structured, with Mizuho Asia Partners contributing $18 million as the lead investor through its entity, Grand Mia Pte. Ltd. Existing partner Trip.com, a major Chinese online travel group, demonstrated its ongoing commitment by investing an additional $8 million. This new capital more than doubles the company's previous valuation of $52.5 million, reflecting a remarkable leap in investor confidence and market performance.
The financial details underscore the company's impressive growth, with the share price rising to $9.00 from $4.96 in the prior round. This valuation surge is a testament to the startup's successful business model and its potential for future expansion within the competitive hospitality sector. The investment provides the necessary resources for Modern Village Lifestyle to accelerate its strategic initiatives and solidify its market leadership.
Strategic Rebranding for a Broader Vision
In a pivotal move, the company recently rebranded from M Village to Modern Village Lifestyle to reflect its evolving strategy. This change signals a deliberate shift towards building a comprehensive, multi-brand hospitality ecosystem designed to serve diverse market segments. The new identity aligns with the company's ambition to move beyond serviced apartments and establish a strong presence in the broader hotel and resort industry.
Under its new umbrella, the company is launching several distinct brands, including M Village Hotel, Express by M Village, and Savvy for urban travelers. For the leisure market, it is introducing the Signature and Grand Signature resort lines, with plans to add a luxury brand named Prestige. This diversified portfolio will also include Harmony Living Suites, a premium serviced apartment model catering to long-term stays.
A Track Record of Rapid Growth
Founded in 2020 by Nguyễn Hải Ninh, the co-founder of the popular The Coffee House chain, Modern Village Lifestyle has demonstrated remarkable growth. Since launching its first property in 2022, the company has rapidly expanded its footprint to 53 locations across Vietnam. This expansion has been fueled by a clear vision to integrate living spaces with a holistic ecosystem of work, dining, and wellness services.
The latest funding follows a series of successful capital raises, including a $10 million Series B round from Trip.com in 2024 and a $3.7 million Series A round. The company also secured a notable 100 billion VND credit line from OCB Bank in 2025 without requiring collateral, a rare achievement for a Vietnamese startup. These milestones highlight the company's consistent ability to attract significant financial backing from both venture capital and traditional banking institutions.
This $26 million investment marks a new chapter for Modern Village Lifestyle, providing the financial power to execute its ambitious expansion and diversification strategy. The capital will be instrumental in developing its multi-brand portfolio and capturing a larger share of Vietnam's dynamic hospitality market. With strong investor backing and a clear strategic vision, the company is well-positioned to redefine modern living and travel experiences across the region.
Source: DealStreetAsia