Marloo, a London-based technology firm developing an AI partner for financial advisers, has successfully closed a $10 million seed funding round. The investment was led by Blackbird Ventures, which also supported the company's pre-seed round just six months prior. This new capital injection brings Marloo's total funding to an impressive $12.7 million within its first year of operation.
Accelerated Global Expansion and Customer Adoption
In less than twelve months since its inception, Marloo has demonstrated remarkable market traction and rapid growth. The company has successfully onboarded over 650 financial advisory firms across six countries, including the UK, Australia, and Canada. This swift adoption is complemented by a reported 42% month-on-month revenue increase for eleven consecutive months, alongside nearly non-existent customer churn.
An AI-Powered Solution for Modern Advisers
Marloo was founded in 2025 by Hardy Michel, Shakeel Lala, and Ben Robertson to address a critical industry pain point: the excessive time advisers spend on administration. Its platform automates notes, documents, and compliance workflows, freeing professionals to concentrate on client meetings and strategic planning. The system is designed to act as a partner, handling background tasks to enhance adviser capacity and effectiveness.
The technology aims to transform the economics of advisory practices by significantly reducing the time spent on documentation. Testimonials from users highlight dramatic efficiency gains, with some reporting that tasks previously taking hours are now completed in a fraction of the time. This allows firms to increase client capacity without expanding their headcount, directly boosting their business growth and service quality.
Strong Investor Backing and Industry Validation
The funding round was led by Blackbird Ventures, which has doubled down on its initial pre-seed investment, signaling strong confidence in Marloo's vision and execution. Samantha Wong, a general partner at the firm, compared the company's potential to the early days of Canva. She praised the founders for building a product that elevates the entire profession and enhances adviser capabilities.
The company's adviser-first approach is a key differentiator, with a third of its team having direct experience in the financial advisory field. This insider perspective ensures that product development is deeply rooted in the real-world challenges and workflows of its users. This intimate understanding of the profession has been crucial in building trust and driving rapid adoption among its target audience.
Strategic Allocation of New Capital
Marloo has outlined a clear three-pronged strategy for deploying the new capital to fuel its next phase of growth. The company plans to solidify its market leadership in the UK and Australia, where it has seen the strongest initial adoption. This focus will involve deepening partnerships with existing firms and expanding its local presence to better serve these key regions.
A significant portion of the investment is also earmarked for expansion into the lucrative United States market. Concurrently, Marloo will continue to innovate and broaden its product suite with the ultimate goal of becoming the core operating system for advisory firms. This ambition reflects the company's vision to be an indispensable partner for every aspect of an adviser's practice.
This $10 million funding round marks a pivotal moment for Marloo, providing the resources to scale its operations and accelerate its mission. By empowering financial advisers with advanced AI tools, the company is not just saving them time but fundamentally reshaping the profession. As Marloo expands its global footprint and product offerings, the industry will be watching its impact on the future of financial advice.