Málaga-based AI creative platform Magnific has unveiled a €10 million initiative, the Magnific Fund, to accelerate AI adoption in creative industries. The fund aims to help marketing, advertising, and in-house teams transition from experimental AI use to fully integrated, production-level workflows. This strategic move primarily targets SMEs and creative teams within the European Union and the United Kingdom.
From Experimentation to Integration
The fund addresses the immense pressure on creative professionals to produce more content across various formats and markets without sacrificing quality. It aims to shift AI from a peripheral tool to a central component of the production pipeline. José Florido, CMDO of Magnific, stated the goal is to provide businesses with the tools and training to embed AI into their core operations.
A Comprehensive Support Package
Companies accepted into the program will receive substantial support, including a 30% discount on the Magnific Business plan for their first year. This discount also applies to any additional credits purchased during that period, lowering the financial barrier for teams. For larger teams with 30 or more seats, personalized onboarding is also provided to ensure a smooth setup.
Beyond financial aid, the fund provides exclusive access to an expanded training program designed for practical application. Participants will benefit from the AI Marketing Playbook, a guide with real-world use cases, alongside on-demand videos and monthly live webinars. This educational support is structured to ensure teams can fully leverage the platform's capabilities for their campaigns.
Redefining Creative Workflows
The program is built around six key real-world workflows that demonstrate how to increase efficiency, volume, and speed. These include generating packaging designs before a physical product exists and creating entire product photoshoots without a camera. The platform also enables one-click localization of advertising materials for multiple markets, streamlining international campaigns.
Further applications include animating brand assets from a simple text brief and scaling a single creative concept into hundreds of variations. In a more ambitious use case, the platform provides the tools to manage the entire production of a television commercial in just one week. These capabilities are designed to dramatically reduce production complexity and timelines for modern creative teams.
Proven Industry Adoption
Magnific, formerly known as Freepik, has a strong market presence with an Annual Recurring Revenue of over €200 million. Its AI Suite integrates image generation, video creation, and upscaling with a vast library of over 250 million stock assets. The platform's effectiveness is already validated by its adoption across major global brands like Puma, Carl’s Jr., and Alain Afflelou.
With over one million paying subscribers worldwide, Magnific serves a diverse client base from freelancers to large corporations. Its roster of corporate clients includes prominent organizations such as the BBC, Delivery Hero, Guess, and R/GA. This broad adoption demonstrates the platform's utility across different sectors and scales of operation, reinforcing its industry credibility.
The launch of the €10 million Magnific Fund marks a significant investment in the future of the creative industry. By combining financial incentives with practical training and powerful tools, Magnific is fostering an ecosystem for seamless AI integration. This initiative positions the company as a pivotal force in helping European and UK businesses harness AI to meet modern content demands.