Abu Dhabi-based startup Maalexi has announced plans to launch the world’s first agricultural asset token exchange, known as MAATEX, built on the Avalanche blockchain. The platform will leverage real-world asset (RWA) tokens, embedded intelligence, and risk data powered by Maalexi’s proprietary IoT, AI, and blockchain applications. By combining its tokenization engine with Avalanche’s high-performance infrastructure, Maalexi aims to redefine ownership, settlement, and performance assurance in global food and agricultural trade.
Setting a New Standard for Agri-Asset Trading
MAATEX will enable global buyers and suppliers to securely transact verified agricultural commodities stored in Maalexi-nominated warehouses or in transit with Maalexi-approved shipping partners. Transactions will use Maalexi Agri Tokens (MATs), representing insured, audited, and legally-owned RWAs, ensuring traceability and transparency. The platform’s ten embedded technologies, including VeriPass, CredIQ, ContractIQ, Inspectra, and TrustPrice, will provide instant ownership transfer, immediate local and cross-border settlements, and digital assurance of procurement and performance.
Backed by Insured Inventory and Financial Reliability
Every MAT will be supported by insured inventory and receivables from world-class insurers, guaranteeing financial-grade reliability and legal transferability. This integration ensures that buyers can confidently engage in cross-border trade without exposure to traditional supply chain risks. Maalexi’s ecosystem combines operational intelligence with real-time risk monitoring to create a secure and transparent trading environment.
Proven Track Record in RWA Execution
Maalexi has already demonstrated large-scale success with its RWA systems, delivering millions of kilograms of agricultural produce and executing thousands of blockchain smart contracts. The company reports less than a 1% supply failure rate compared to the industry average of 50%, while boosting buyer capital efficiency by 72% through reduced cash conversion cycles. These achievements form a strong foundation for MAATEX, which is positioned to scale digital agricultural trade globally.
Leadership Perspective on Innovation
Dr. Azam Pasha, Co-Founder and CEO of Maalexi, emphasized that cross-border food trade demands speed, transparency, and trust. He stated that MAATEX will embed intelligence and multiple layers of risk data into every token, enabling sub-second settlements and verified digital ownership. Rohit Majhi, Co-Founder and CTO, added that integrating risk and performance oracles with Avalanche’s blockchain will allow institutional-level security and scalable, trusted agricultural trade.
Avalanche Collaboration and Market Implications
Khalid Dannish, MENA Head at Ava Labs, highlighted that MAATEX will create a new digital market infrastructure for tokenized agricultural assets. The enterprise-grade architecture of Avalanche ensures speed, transparency, and scalability necessary for cross-border commodity flows. This collaboration positions Abu Dhabi as a hub for next-generation digital trade infrastructure and real-world asset tokenization.
Strategic Role within Hub71 Ecosystem
As part of the Hub71 ecosystem, Maalexi benefits from access to global partners, regulators, and investors via Hub71+ Digital Assets. The initiative reinforces Abu Dhabi’s growing role in pioneering fintech and blockchain-based trade solutions. MAATEX exemplifies how regional tech startups are contributing to global standards in secure, efficient, and transparent agri-trade.
Maalexi’s MAATEX represents a significant step in transforming global food and agricultural supply chains through digital tokenization. By unifying AI, IoT, blockchain, and real-time risk data, the platform provides SMEs with faster, more secure, and fully transparent trade. The launch of MAATEX on Avalanche sets the stage for a tokenized agri-asset economy that could redefine procurement, storage, financing, and settlement in the digital era.