Lookiero Outfittery Group, a player in the online personal styling and curated e-commerce sector, has closed a $19.8 million funding round to support growth initiatives and reinforce its artificial intelligence strategy. The investment follows the operational integration of Lookiero and OUTFITTERY, which merged to form a single group operating across multiple European markets.
Strategic Investment to Reinforce AI-Driven Operations
The funding round was led by new investors Ekarpen and SETT Spain, with continued participation from existing shareholders including Acurio Ventures, Perwyn, Bonsai Partners, and 10x Group. The round provides additional capital to support the group’s post-integration roadmap and ongoing operational priorities.
A central use of proceeds will be the reinforcement of the group’s AI strategy, with a focus on scaling personalization capabilities across its European footprint. The investment will support the development and deployment of data-driven tools designed to improve decision-making across the business.
Enhancing the Personal Styling Experience
Operating across 12 markets, Lookiero Outfittery Group relies on a hybrid model that combines proprietary technology with human expertise. Personalization algorithms work alongside an international network of personal shoppers to deliver curated fashion recommendations tailored to individual customer preferences.
The new capital will be used to further develop AI-enabled features aimed at improving demand forecasting, inventory and supply planning, and personalization accuracy. These initiatives are intended to increase operational efficiency while supporting a more consistent customer experience across markets.
The group has emphasized that human stylists remain a core component of its model. AI tools are designed to support personal shoppers with improved insights and recommendations, enhancing their ability to curate selections rather than replacing human input.
Post-Merger Synergies and Profitability Focus
The funding round comes after the completion of the integration between Lookiero and OUTFITTERY, which consolidated technology, logistics, and operational functions under a single group structure. The combined entity is now focused on executing merger-related synergies and optimizing its cost base.
Alongside continued investment in technology, the group plans to use the fresh capital to improve operational efficiency and advance its path toward profitability. This includes further streamlining logistics and strengthening the underlying infrastructure supporting its European operations.
The $19.8 million funding round provides Lookiero Outfittery Group with additional resources to pursue its strategic priorities following the merger. By reinforcing its AI capabilities while maintaining a hybrid human-and-technology model, the group aims to strengthen its position within the European curated e-commerce market.