People enablement platform Leapsome has announced a significant strategic expansion into the North American market, underscored by key executive appointments and a major new client acquisition. The company has hired HR strategist Jessica Zwaan and marketing veteran Rebecca Corliss to its leadership team. This move is coupled with the onboarding of Notion, the popular AI-powered workspace, signaling Leapsome's growing influence among leading technology firms.
Strategic Leadership Appointments
Jessica Zwaan joins the company as the new VP of People Strategy and Operations, bringing a wealth of experience from her previous role as COO at Talentful. As the author of 'Built for People,' Zwaan advocates for better systems over more processes to empower modern HR leaders. She emphasizes that connected data and AI are essential for surfacing insights before problems escalate, allowing leaders to focus on strategy.
Joining her on the leadership team is Rebecca Corliss, who takes the role of VP of Marketing. Corliss was part of the original team at HubSpot, where she was instrumental in scaling the startup into a global leader through its IPO. Her deep expertise in growing markets from the ground up will be pivotal as Leapsome aims to replicate that success and solidify its US presence.
Securing a Key Partnership with Notion
Further validating its market position, Leapsome has welcomed Notion as its newest high-profile customer. The AI productivity company selected Leapsome for its advanced AI and workflow automation capabilities to support employee engagement and performance initiatives. This partnership highlights a growing trend of forward-thinking companies seeking integrated solutions to manage their people operations effectively and foster a culture of continuous improvement.
Mariama Eghan, Talent Management Program Manager at Notion, noted the importance of finding a platform that adapts to their unique work style. She explained that with Leapsome, performance, engagement, and workflows are connected in one place. This unification has significantly accelerated the company's ability to act on employee feedback and drive meaningful change across the organization.
An Evolving Platform for Modern HR
Leapsome's expansion aligns with a broader market shift in the US, as HR teams move away from fragmented point solutions. Companies now demand unified platforms that connect core HRIS, performance, and engagement functions within a single system. Leapsome was designed specifically for this evolution and is now increasing its investment to meet this rising demand for integrated technology.
According to Co-founder and Co-CEO Jenny Podewils, the platform's strength lies in its architecture, with core HR built upon a rich foundation of performance and engagement data. This structure provides its AI with the performance-minded context needed to surface insights that lead to better decisions. The goal is to offer more than a transactional tool, instead providing a platform that enables genuine people strategy.
To bolster its capabilities for the North American market, Leapsome has recently expanded its platform integrations. The company introduced a native ADP Workforce Now integration and extended its partnership with Justworks for outsourced HR and payroll. These enhancements unify employee data and talent workflows, positioning the platform's AI to drive the outcomes modern HR leaders are expected to deliver.
In conclusion, Leapsome's recent announcements signal a deliberate and robust strategy to deepen its foothold in North America. The combination of seasoned leadership, a landmark partnership with Notion, and continued platform innovation positions the company for substantial growth. As organizations increasingly seek holistic solutions, Leapsome is poised to become a leading partner in building high-performing and engaged teams.