Le Slip Français, a prominent advocate for "Made in France" manufacturing, has announced its initial public offering on the Euronext Growth market in Paris. The underwear brand plans to begin trading on July 14, 2026, inviting the public to invest in its industrial project. This strategic move aims to raise significant capital to fuel the company's next phase of expansion.
Details of the Public Offering
The company aims to secure €5 million through a capital increase, with an additional €7 million from the sale of existing shares. This amount could rise to €10.8 million if an overallotment option is exercised, bringing the total potential proceeds to €15.8 million. The share price is set at €14.80, with the subscription period open until early July.
The IPO has already garnered substantial backing from institutional investors, who have pledged nearly €7 million in subscription commitments. Key backers include Eiffel, Vatel Capital, and Chantelle, demonstrating strong market confidence in the brand's future. This offering also provides an opportunity for early investors to transition their shareholding.
Fueling Industrial Expansion
A primary objective for the funds raised is to enhance the company's industrial infrastructure and production capabilities. Le Slip Français plans to invest in its Bonne Nouvelle factory by acquiring new machinery and hiring additional staff. This will directly support the company's strategy to scale its manufacturing operations and meet growing demand.
Beyond its core products, the company is embarking on an ambitious diversification strategy to broaden its market appeal. The roadmap includes launching jeans in 2027, followed by bags, caps, and eventually bed linen. A B2B offering will also allow other brands to leverage its "Made in France" production expertise.
Financial Outlook and Performance
With this new capital, Le Slip Français has set ambitious financial targets for the coming years. The company aims to double its revenue by 2030 and increase its operating profit margin to over 10% within five years. These goals reflect a strong belief in its growth trajectory following the public listing.
The company reported revenues of €21.1 million and an operating profit of €1.3 million in 2025, with a net debt of €3.5 million. The IPO is designed to provide the financial stability needed to manage this debt and support future growth. This will allow the brand to focus on scaling its operations and achieving long-term profitability.
Market Strategy and Brand Potential
Le Slip Français currently holds a 4% share of the French men's underwear market, estimated to be worth half a billion euros. However, the brand enjoys an impressive 60% name recognition among French consumers. The company views this gap between awareness and market penetration as a powerful lever for future customer conversion.
This IPO follows a major strategic pivot in 2023, when the brand shifted from a premium gift model to an everyday essentials provider. This change was validated by a successful pre-order campaign that demonstrated its industrial capacity. The new strategy has established a profitable growth model that the company now seeks to accelerate.
The upcoming stock market debut marks a pivotal moment for Le Slip Français as it becomes a publicly traded company. This move is not just about securing capital but also reinforcing its commitment to local manufacturing by inviting the public to own a piece of its vision. The IPO's success will be crucial in determining the brand's ability to achieve its ambitious expansion plans.