Jesse & Ben’s has secured $10 million in Series A financing to accelerate its rise in the frozen potato aisle. The Washington-based brand, known for seed-oil-free frozen french fries, said the oversubscribed round was led by Greycroft. The funding comes as the company expands nationally and positions itself as a cleaner-label challenger to established frozen fry brands.
Financing and Investor Support
Greycroft led the round through its consumer brands fund, with Partners Brian Bustamante-Nicholson and Eric Ryan backing the investment. Ryan, who co-founded Method and Olly, will join the company’s board as Jesse & Ben’s enters its next phase of scale. The investment reflects Greycroft’s broader focus on founder-led consumer companies that are gaining cultural traction while modernizing mature categories.
The round also included new participation from Rich Products Ventures, the corporate venture arm of global food company Rich Products. Existing investors Willow Growth Partners, Sling Ventures, Midnight Venture Partners, and grt sht ventures also returned. Additional backers include consumer founders and operators connected to brands such as Orgain, Freshly, Poppi, Sweetgreen, Hu Chocolate, Dear Media, and The Skinny Confidential.
Rapid Growth and Retail Expansion
Founded by Jesse Konig and Ben Johnson, Jesse & Ben’s launched on retail shelves in June 2024 after the pair spent years operating the Mid-Atlantic restaurant brand Swizzler. The company reported growth of more than 1,100% in 2025 and said it is tracking toward another 300% to 400% increase in 2026. That pace has helped the brand gain attention in a frozen food category often dominated by legacy players and private-label products.
The company first built national visibility through launches at Sprouts Farmers Market and Whole Foods Market. Its momentum has continued with a nationwide rollout at Target, regional rotations at Costco, and additional retail partnerships now underway. Jesse & Ben’s said it has become the top frozen potato brand at multiple retailers, outperforming long-standing competitors in those accounts.
Product Strategy and Operations
Jesse & Ben’s built its brand around frozen fries made with a short ingredient list and without seed oils. Its original lineup features russet potatoes cooked in either 100% grass-fed beef tallow or avocado oil, paired with simple seasonings. The company frames the products as a restaurant-quality alternative for shoppers seeking familiar comfort foods made with fewer processed ingredients.
The new capital will largely support supply chain capacity as demand grows across mass, club, conventional grocery, and natural retail channels. The company also plans to use the funding to continue opening new retail doors and strengthen its operating team. Those investments are intended to help Jesse & Ben’s keep shelves stocked while managing the complexity that comes with national distribution.
Leadership Build-Out
As part of its expansion, Jesse & Ben’s recently appointed Audrey Burger as Founding President. Burger previously worked with Primal Kitchen and Kraft Heinz, bringing experience from both emerging and scaled food brands. The company has also hired talent from other high-growth consumer packaged goods companies, including Siete, to support operations, retail execution, and brand development.
Co-founder and CEO Jesse Konig described the brand’s mission as turning familiar indulgent foods into products consumers can feel better about buying. He said the financing gives the company more room to launch new products, expand production, and recruit experienced operators. That message underscores the company’s ambition to compete not only as a niche better-for-you brand, but as a mainstream frozen food player.
Jesse & Ben’s is also preparing new products for 2026, including Sweet Potato Tallow Fries and Crinkle Cut Beef Tallow Fries. The sweet potato product is moving beyond an exclusive Sprouts test into broader national retail distribution, while the crinkle cut variety is expected to join the core lineup at select retailers this summer. With fresh capital, major retail momentum, and a clearer operating structure, Jesse & Ben’s is aiming to turn its early breakout into a durable national brand.