Hurupay, the cross-border payments platform founded in 2023, has unveiled two new features aimed at transforming its service from a simple money transfer solution into a wealth creation hub. The company announced the rollout of “Invest” and “Earn,” tools designed to expand financial access across Africa and other emerging markets. This move signals a strategic shift as Hurupay works to close the gap between sending money and building long-term financial futures.
From Transfers to Investments
For years, Hurupay has focused on easing the complexities of cross-border transactions by providing virtual USD accounts to freelancers and businesses. These accounts allow users to receive funds from the United States and manage payouts across Africa, Asia, Europe, and South America. The company’s latest expansion reflects its ambition to go beyond transactional services and enable customers to leverage money in more impactful ways.
Unlocking Access to U.S. Stocks
The centerpiece of the new offering is Hurupay’s “Invest” feature, which allows users to trade U.S. stocks directly from its platform. The trades are powered by stablecoins, digital assets pegged to the U.S. dollar, ensuring a seamless and real-time experience. By removing the need for traditional brokerage accounts, the tool lowers barriers for users in underserved markets to participate in global capital markets.
Stablecoin-Powered Savings
Alongside investments, Hurupay is introducing “Earn,” a savings product that enables users to generate returns on their stablecoin deposits. Customers can stake their digital assets and earn an annual percentage yield of up to 10 percent, with the added flexibility of withdrawing funds without lock-in periods. This product offers a compelling alternative to traditional savings accounts, particularly in regions where access to high-yield financial instruments remains limited.
Founders’ Vision and Motivation
The decision to expand into wealth-building services is rooted in the personal experiences of co-founder and CEO, Philip Mburu. After moving from Kenya to Ghana in 2021, Mburu faced difficulties managing cross-border financial transactions, sparking the idea to build a platform addressing these pain points. He is joined by co-founders Allan Okoth, the Chief Technology Officer and a certified blockchain developer, and James Mugambi, the Chief Operating Officer with a background in economics and finance.
Navigating Regulatory Frontiers
As Hurupay ventures further into crypto-related services, it is actively engaging with regulatory bodies to ensure compliance. The company is seeking access to the Bank of Ghana’s regulatory sandbox, which would allow it to test new products under the country’s developing legal framework for digital assets. If successful, Hurupay could become one of the first companies to introduce regulated crypto financial products in Ghana.
Market Expansion Strategy
Hurupay’s shift to investments and savings reflects a broader trend in fintech, where payment platforms are evolving into full-service financial ecosystems. By integrating stablecoins, the company leverages blockchain technology to offer speed, security, and accessibility. This strategy positions Hurupay as a competitive player not just in cross-border payments but in the growing digital wealth management space across emerging markets.
With the launch of its “Invest” and “Earn” features, Hurupay is signaling its ambition to move beyond cross-border payments and into long-term financial empowerment. The company’s approach, powered by blockchain and stablecoins, opens doors for users in Africa, Asia, and Europe to participate in wealth creation on a global scale. By addressing regulatory challenges and building on the vision of its founders, Hurupay is positioning itself as more than a payments company—it is becoming a gateway to financial growth.