On September 22, 2026, the team behind HockeyStack introduced Bourne, a new platform for creating and deploying AI labor. The launch includes Bourne Studio, which allows people to build, host, and sell AI agents, apps, and automations. A second offering, Bourne Solutions, works with companies and partners to put those AI tools to work in real business settings.
Addressing the Gap in AI Adoption
AI has changed how people inside technology companies work, but outside that world many tasks still move through email, spreadsheets, and disconnected systems. Every company has its own way of handling customer requests, exceptions, and approvals. The people who understand those details often have ideas for useful AI products, yet few can afford to build the software and infrastructure around one.
How Bourne Studio Works
A specialist who knows a market can build a product in Studio, offer it to customers, and charge for it. The builder owns the customer relationship and can improve the product as AI technology changes. Bourne supplies the tools to build and run the software, including agents that can work across systems and apps that let people direct and review their work.
Leadership Vision
According to co-founder and CEO Buğra Gündüz, Bourne aims to help create the next 100 million entrepreneurs. He said there are people who understand an industry better than an AI startup ever will. If those people can turn what they know into products and sell them, AI can reach far more companies at a price those companies can afford.
Bourne Solutions and Reusable Technology
Bourne Solutions works directly with companies to find work AI can take on, build around existing systems, and deploy with the people who use them. That work also improves Studio because Bourne puts reusable solutions on the platform when it solves a technical problem other builders will face. The company wants each deployment to cost less than the last, so builders can serve customers who could not justify a costly, custom AI project.
Built on HockeyStack's Experience
Bourne is being built from what the HockeyStack team learned putting AI to work in its own business. At HockeyStack, the team launched five customer-facing AI products, including Odin, Nova, AI prospect research, AI company scoring, and Revenue Agents, along with many internal products. That work helped HockeyStack grow efficiently and become profitable, and Bourne makes those tools and lessons available to other builders and companies.
Early Domain Focus
One of Bourne's first domain solutions covers the industrial OEM customer lifecycle, from inquiries and bids through engineering handover and aftermarket service. This focus shows how the platform can be applied to complex, multi-step business processes. The same platform also lets builders work on the problems they know in other markets.
Marketplace on the Horizon
Bourne plans to open an AI labor marketplace once builders have created enough useful products in Studio for companies to find what they need. Companies will then be able to find, hire, manage, and pay for AI labor built by independent entrepreneurs. For now, Bourne is growing that supply through Studio and the technology it develops with customers through Bourne Solutions.
With Bourne, the HockeyStack team is trying to close the gap between AI's potential inside technology companies and the slower pace of adoption in everyday business operations. By giving domain experts a way to build and sell AI products, and by working directly with companies to deploy them, Bourne hopes to make AI labor more accessible and affordable. The launch sets the stage for a broader marketplace where companies can find, manage, and pay for AI labor from independent builders.