Chilean technology firm Haulmer has announced a landmark year of growth, solidifying its role in the nation's digital payment evolution. The company, which operates the comprehensive TUU commerce platform, successfully doubled its key performance indicators throughout 2025. This remarkable expansion sets a strong foundation for its ambitious plans for product innovation and market expansion in 2026.
A Year of Unprecedented Growth
The company's performance in 2025 was marked by record-breaking results across all major metrics. Processed transactions saw a significant year-over-year increase of 108%, reflecting a surge in digital payment adoption. This momentum culminated in a peak transaction volume of US$190 million during the month of December alone.
Haulmer's active merchant base experienced exponential growth, expanding from 22,644 to over 54,000 businesses. This growth was significantly bolstered by the success of its partner channel, which includes resellers and strategic alliances. The channel's contribution to total sales impressively rose from just 9% to a substantial 45% during the year.
Innovating for the Modern Merchant
Looking ahead, Haulmer is set to launch a new generation of TUU products and equipment throughout 2026. This initiative is designed to address the evolving needs of modern businesses with advanced, user-friendly technology. Key releases will include the Kiosko self-service device and the PRO 2 Dual, the market's first dual-screen smart POS system.
Beyond hardware, the company is also developing specialized software solutions tailored for specific industries. Offerings such as TUU Gastronomía and TUU Evento will provide customized tools for the food service and events sectors. These platforms demonstrate Haulmer's commitment to delivering targeted solutions that enhance operational efficiency for different business models.
Enhancing Financial Management with &Co
A major component of the 2026 strategy is the launch of &Co, a digital business account designed to improve cash flow for merchants. This new financial service will allow for the immediate settlement of sales transactions directly into the account. Businesses will gain real-time access to their funds, a significant advantage for managing daily operations and liquidity.
The &Co account will feature instant deposits, electronic transfers, and a physical card for seamless fund management. This integrated solution aims to reduce costs and simplify financial administration for businesses of all sizes. It represents a crucial step in creating a holistic ecosystem that supports every aspect of a merchant's financial health.
Nicole Revillot, Country Manager of TUU by Haulmer, emphasized the company's broader mission. "We are building much more than payment tools," she stated, highlighting the goal of providing top-tier technology for growth. "We want any business, regardless of its size, to access technology to operate simply and grow."
Regional Expansion and Market Insights
Building on its domestic success, Haulmer is planning a strategic regional expansion. The company aims to establish a presence in both Peru and Mexico by the end of 2026. This move marks a significant step in its journey to become a leading fintech provider across Latin America.
With over 147 million transactions processed annually, Haulmer has gathered valuable insights into consumer behavior in Chile. The data from 2025 indicates a clear trend towards higher purchase frequency with smaller average transaction values. Furthermore, it revealed a strong consumer preference for debit payments, which accounted for over 93% of all transactions.
Haulmer's exceptional performance in 2025 has firmly established its market leadership and created powerful momentum for the future. Through continued product innovation, the integration of comprehensive financial services, and strategic international expansion, the company is well-positioned for sustained growth. This strategy underscores its commitment to empowering businesses across the region with accessible and powerful digital tools.