Accra, Ghana – In a decisive move to strengthen Africa’s food systems, GBHub Africa has announced its second strategic investment in Ghana’s agribusiness sector. Just two months after its first investment, the impact-driven investor is now supporting OceansMall Company Limited, a local seafood processing startup, with a $150,000 convertible debt financing package. The investment marks GBHub Africa’s continued commitment to boosting underserved agricultural sectors, including fisheries.
Revolutionizing Ghana’s Fisheries Value Chain
Founded in 2021 by entrepreneur Caroline Pomeyie, OceansMall is on a mission to modernize the fisheries value chain in Ghana. Through its innovative digital platform, Pinwheel, the company connects small-scale fishing communities directly to urban markets, including hotels, restaurants, and food vendors. This model not only eliminates middlemen but also streamlines distribution logistics and enhances cold chain efficiency, ensuring higher incomes and reduced post-harvest losses.
Fueling Growth Through Finance and Technical Support
With the $150,000 investment from GBHub Africa, OceansMall will receive not only capital but also technical support and expanded market access. These resources will enable the startup to scale its operations, invest in cold storage infrastructure, and promote the use of digital tools throughout the fisheries sector. The partnership aims to accelerate OceansMall’s growth while amplifying its impact on fishing communities and the broader agrifood system.
Empowering Local Entrepreneurs and Communities
Caroline Pomeyie expressed her enthusiasm for the partnership, emphasizing the critical role GBHub has played in understanding and responding to the unique challenges of Ghanaian businesses. She noted that the collaboration offers timely support to improve logistics and boost digital adoption, paving the way for sector-wide transformation. "This investment not only fuels immediate operational growth and long-term innovation but also turns the tide for fisheries in Ghana," she affirmed.
Driving Inclusive and Sustainable Growth
GBHub Africa’s Executive Director, Nelson Madiba Amo, underscored the organization’s mission to invest in ventures with the potential to significantly uplift communities across the continent. He emphasized OceansMall’s potential to reduce post-harvest losses and improve access to high-quality fish products in local and regional markets. Amo reaffirmed that this is just the beginning of many strategic investments aimed at transforming Africa’s agrifood ecosystem through inclusive, sustainable development.
About GBHub Africa and Its Broader Vision
GBHub Africa operates as a for-impact investment organization focused on scaling high-potential ventures within Africa’s agricultural value chain. Launched with a $10 million seed fund from GBFoods Africa, GBHub represents a long-term vision to enhance food security, nutrition, and rural livelihoods across the continent. With GBFoods' operational presence in over 50 countries across Europe and Africa, the backing brings both financial strength and deep expertise to its investees.
The partnership between GBHub Africa and OceansMall reflects a shared vision to reimagine agriculture and fisheries in Africa through bold innovation and community empowerment. By channeling capital and expertise into impactful ventures, GBHub is setting a precedent for investment models that go beyond profit to deliver measurable social value. As OceansMall scales its operations, this collaboration stands as a powerful example of how strategic funding can transform local industries and uplift entire communities.