Firmable, an AI-powered B2B sales platform, has successfully secured $14 million in a Series A funding round to spearhead its expansion into the United States. The investment was led by existing backer Airtree, reinforcing confidence in the company founded by the former Aconex executive team. This new capital injection follows a previous $9 million raise and will accelerate the company's mission to redefine sales productivity with artificial intelligence.
Addressing a Global Gap in Sales Intelligence
Co-CEO Paul Perrett highlights a common frustration among international sales leaders: US-built tools often fail due to inaccurate data and thin coverage abroad. These platforms typically assume an American go-to-market strategy, leaving a significant gap for teams operating in other regions. Firmable was developed specifically to address this deficiency by building a platform tailored for global needs from the ground up.
Unlike competitors that license third-party datasets, Firmable has built its own proprietary data asset to ensure accuracy and relevance. Co-CEO Leigh Jasper explained that this approach provides a compound advantage, making their AI agents genuinely useful rather than simply fast at being incorrect. This foundational data layer is central to the platform's ability to deliver superior sales intelligence and automation for its clients.
A Three-Layered AI-Native Approach
The platform's architecture is built on three reinforcing layers, starting with data aggregation. Firmable utilizes AI-driven web crawling and large language models to assemble and continuously refresh its proprietary account and contact information. This ensures the data remains current and comprehensive, forming a reliable base for all subsequent sales activities and insights.
The second layer surfaces precise buying signals, such as leadership changes, hiring surges, or new funding rounds, indicating a prospect's purchase intent. Building on this, the third layer employs AI agents to act on these signals autonomously. These agents can enrich CRM records, prioritize accounts, and even draft initial outreach, significantly reducing administrative burdens on sales teams.
Fueling Growth and Investor Confidence
With the new funding, Firmable will focus on its strategic US rollout while continuing to enhance its specialist sales data and AI agent capabilities. The company already serves over 1,000 customers across Australia, New Zealand, and eight other Asia-Pacific markets, including major clients like Canon and Monday.com. This capital will enable the company to scale its proven model for a much larger, global audience.
Investor confidence is high, with Airtree Partner John Henderson emphasizing Firmable's defensible data moat in a crowded market. He noted that few companies globally own their dataset and build AI agents directly upon it, giving Firmable a distinct advantage. Henderson also cited the founding team's impressive track record of scaling Aconex into a billion-dollar company as a key factor in their conviction.
This $14 million funding round marks a pivotal moment for Firmable, equipping it to challenge established players in the global sales technology landscape. By leveraging its proprietary data and advanced AI, the company is well-positioned to deliver on its promise of enhanced sales efficiency for international teams. The expansion into the US market represents a significant step toward realizing its vision of becoming the go-to AI-native platform for sales professionals worldwide.