Finaya, a Brazilian embedded finance platform, received an undisclosed growth investment from Crescera Capital and GS1 Brasil Ventures. The company lets retailers and large companies offer banking services under their own brands. The partnership pairs expansion capital with access to GS1 Brasil's network of associated companies.
Expansion plans
Finaya plans to use the funds to develop new products and expand its commercial structure. The company also aims to expand its operation in Brazil. Through GS1 Brasil Ventures, it gains access to 62,000 associated companies across more than 70 sectors.
Company background
Finaya began as a spin-off from Platform Builders, part of Builders Holding. Its founder and CEO, Sammuel Garcia, spent eight years leading Platform Builders. That company reached 400 employees and revenue above R$100 million.
What the platform does
Finaya lets non-financial companies embed digital accounts, Pix, cards, credit, and receivables anticipation into their operations. A retailer can create its own financial products instead of relying on a bank. A supermarket, for example, can offer a branded benefits card to its employees.
The deal marks Crescera Capital's first investment specifically in embedded finance. GS1 Brasil made its second startup investment of the year through its venture arm. Its first was in Ecotrace, an agritech focused on animal protein traceability.
Read more: pipelinevalor.globo.com