ExchangiFi, a pioneering platform for tax-efficient ETF exchanges, has secured a strategic investment from Prosperity Venture Partners. This financial backing is coupled with a significant leadership addition, as wealth management entrepreneur Tommy Mayes will join the company's board of directors. The move signals strong confidence in ExchangiFi's mission to streamline Section 351 exchanges for wealth advisors and their clients.
Strategic Leadership and Industry Expertise
Tommy Mayes brings a wealth of experience from the family office and wealth management sectors to the ExchangiFi board. As the founder of Prosperity Venture Partners and a Family Office Chair for TIGER 21, he has a deep understanding of the needs of ultra-high-net-worth individuals. His track record includes helping scale Blueprint Investment Partners from $75 million to over $3.5 billion in assets.
Matthew Bucklin, Founder and CEO of ExchangiFi, highlighted the value of Mayes' appointment. He noted that Mayes' career advising families and their advisors provides him with a unique insight into the tax challenges the platform is designed to solve. Bucklin expressed confidence that this expertise will be invaluable as ExchangiFi continues to scale its operations and expand its reach.
Innovating Tax-Efficient Portfolio Management
ExchangiFi operates as the first independent platform dedicated to Section 351 ETF exchanges, a mechanism that is gaining traction in the financial industry. This provision of the Internal Revenue Code allows investors to contribute securities into an ETF in exchange for shares without incurring immediate capital gains taxes. The process effectively preserves the investor's original cost basis while transitioning their holdings.
The platform provides a crucial solution for advisors looking to optimize client portfolios. It facilitates the transition of assets from tax-inefficient separately managed accounts and concentrated low-basis stock positions into more liquid and transparent ETFs. This strategic shift helps enhance both the tax efficiency and diversification of a client's overall investment portfolio.
Mayes commented on the growing importance of this niche, stating his conviction that income tax-focused planning represents the new frontier for wealth management. He views Section 351 exchanges as one of the most significant tax and portfolio management tools for the coming decade. Mayes envisions ExchangiFi as the central, independent hub for this activity, connecting all key stakeholders.
Impressive Growth and Future Outlook
Since its launch in September 2025, ExchangiFi has demonstrated significant market traction and rapid growth. The platform has attracted over 40,000 visitors and built a robust email list comprising more than 3,000 registered investment advisors. It currently lists 11 open 351 exchange ETFs, showcasing strong initial adoption from the advisory community.
The success of the platform is further underscored by the capital it has helped facilitate. ETFs launched in connection with ExchangiFi have collectively raised over $1.85 billion in seed assets, a testament to the market demand for its services. With a pipeline of more than 30 syndicated launches planned for 2026, the company is poised for continued expansion.
This strategic investment from Prosperity Venture Partners and the addition of Tommy Mayes to the board mark a pivotal moment for ExchangiFi. The infusion of capital and expertise strongly positions the company to accelerate its growth and solidify its leadership in the specialized market of tax-efficient exchanges. As demand for sophisticated tax-planning tools increases, ExchangiFi is well-equipped to meet the evolving needs of the wealth management industry.