Eureciclo, a prominent company specializing in reverse logistics and the circular economy for packaging, has officially named Tania Sassioto as its new Head of Marketing. Bringing six years of internal experience to the role, Sassioto is set to lead the company's comprehensive communication and brand positioning strategies. Her core mission is to transform eureciclo's significant socio-environmental impact into a powerful and strategic asset for its diverse partner brands.
Strategic Leadership for a New Era of Sustainability
This leadership change occurs as sustainability increasingly becomes a critical competitive advantage and a fundamental aspect of corporate identity. Eureciclo is capitalizing on this trend to expand the dialogue around environmental responsibility and its role in modern business. Sassioto's appointment is a clear signal of the company's commitment to embedding this purpose-driven narrative into its core marketing efforts.
Sassioto’s Vision for Impactful Marketing
In a statement, Sassioto emphasized her intent to harness innovation—a concept she describes as part of her DNA at the company—to drive impactful change. Her primary goal is to develop strategies that deliver measurable benefits to the entire recycling chain and strengthen the sustainability credentials of partner brands. She articulated a clear mission to convert environmental responsibility from a compliance issue into a compelling communication asset.
A Foundation of Innovation and Partnership
Sassioto's promotion is a natural progression following a successful six-year tenure within eureciclo, where she has been a key driver of growth. In her previous capacities as Director of Innovation and Director of Projects & Partnerships, she was instrumental in developing new growth levers. She also led the creation of customized, high-impact projects in close collaboration with the company's principal clients.
Deep Roots in Consumer Goods and Marketing
Her expertise is further grounded in a distinguished career within the fast-moving consumer goods sector at multinational corporations like Diageo and SC Johnson. This background provides her with invaluable insight into the challenges and opportunities that brands face in today's market. Her formal education includes a degree in Social Communication from ESPM and a postgraduate qualification from the prestigious Fundação Getúlio Vargas (FGV).
A Commitment to Sustainable Principles
Beyond her corporate and academic achievements, Sassioto possesses specialized credentials that underscore her dedication to sustainable practices. She is certified as a Designer for Sustainability by Gaia Education and has contributed as a researcher for the Schumacher School. Furthermore, her role as a multiplier for Sistema B highlights her proficiency in implementing and promoting business models that benefit society and the environment.
Ultimately, Tania Sassioto's appointment as Head of Marketing is a strategic move designed to fortify eureciclo's position as a leader in the circular economy. By leveraging her unique blend of innovation, marketing acumen, and sustainability expertise, the company is poised to deepen its impact. This decision reinforces eureciclo's overarching goal of creating a more robust and collaborative ecosystem connecting brands, consumers, and recyclers nationwide.