Entlaq has officially launched “Arqam,” the first fully integrated data analytics and market intelligence platform in Egypt. The initiative aims to redefine how data is accessed, analyzed, and applied across the country’s public and private sectors. With this launch, Entlaq positions Arqam as a critical tool to support Egypt’s digital transformation and long-term economic growth.
Platform Vision and Purpose
Arqam was built on the belief that reliable and accessible data is the foundation for sound decision-making. Its mission is to simplify how policymakers, investors, and businesses use data while ensuring accuracy and scalability. By making insights more available, the platform seeks to stimulate job creation, attract investment, and strengthen governance.
Features and Target Users
Designed as a comprehensive solution, Arqam provides advanced tools for data visualization, trend analysis, and business intelligence. Its flexible interface accommodates individual researchers, students, startups, SMEs, and large enterprises. The platform’s adaptability ensures that it can meet evolving market demands without compromising accessibility.
Subscription Model and Access
Arqam is structured on a tiered Software-as-a-Service (SaaS) model to cater to diverse user groups. It includes a free plan for students and individual users, affordable professional plans for startups and SMEs, and enterprise-level packages for corporations. Universities and nonprofit organizations are offered discounted subscriptions to encourage wider adoption.
Launch Timeline
The launch of Arqam will unfold in several phases across 2025. A Minimum Viable Product (MVP) is scheduled for release in September, followed by a pilot soft launch in October. The platform’s full-scale rollout, including all features and services, is expected by December 2025.
Market Context and Strategic Importance
Egypt’s big data analytics market is expanding rapidly, with forecasts indicating a compound annual growth rate of 5.9 percent through 2031. Much of this momentum is being driven by the telecommunications sector and the broader nationwide digital transformation. Against this backdrop, Arqam’s launch addresses a critical need, especially as SMEs face an annual financing gap estimated at USD 46 billion.
Role in Economic Transformation
By improving access to accurate economic insights, Arqam aims to strengthen investor confidence and guide more strategic policymaking. The platform is expected to contribute to Egypt’s competitiveness in regional and global markets. Its role as a bridge between data-driven analysis and real-world decision-making underscores its potential as a catalyst for long-term economic resilience.
Future Plans and Partnerships
Entlaq emphasizes that the platform’s success depends on ensuring high-quality data and fostering strong collaborations across public and private sectors. The company plans to build an active user community through workshops, forums, and training initiatives. By creating a space for engagement, Entlaq hopes to position Arqam as the premier reference point for data analytics in Egypt and beyond.
The launch of Arqam represents more than just a new technology platform, it signals a shift toward data-driven governance and business in Egypt. By equipping stakeholders with powerful tools for analysis and decision-making, Entlaq seeks to play a central role in the country’s economic transformation. As Egypt’s data ecosystem matures, Arqam is poised to become a cornerstone in shaping informed, sustainable, and inclusive growth.