Enhance, a Dubai-founded fitness technology company, has raised $18.2 million in equity and venture debt to accelerate the expansion of its personal training software platform. The financing includes equity investment from Global Ventures and venture debt from Stride Ventures, although the precise split was not disclosed. The new capital will primarily support the company's growing presence in the United States, where its enterprise platform is now used by several major gym chains.
A GCC-Built Platform Goes Global
Founded in 2018 by Tarek Mounir, Enhance began as a personal training services business before evolving into a SaaS platform for multi-site gym operators. The company now supports approximately 15,000 personal trainers and facilitates more than 500,000 booked personal training sessions every month. Its revenue has grown at a compound annual rate of 65 percent since 2019, according to company figures.
United States Expansion at the Center
Enhance entered the United States in January 2025 and has quickly built a footprint across more than 700 clubs globally. Its software is licensed by major operators including Crunch Fitness, In-Shape Family Fitness, UFC Gym, and PureGym USA. The company describes the United States as its center of gravity and the market where its model generates the most value, making the latest capital essential for further expansion.
GCC Momentum and Market Demand
In the Gulf Cooperation Council, GymNation serves as Enhance's anchor partner, with the company managing the fitness operator's personal training operations across the UAE, Saudi Arabia, and Bahrain. Enhance also operates in Qatar and identifies Saudi Arabia as its fastest-growing market outside the United States. The company says changing consumer attitudes toward health and structured fitness guidance are increasing demand and outpacing the supply of qualified personal trainers in some GCC markets.
A Shift in Fitness Economics
Enhance is targeting a segment of the fitness industry where personal training is often the most profitable revenue line but remains the least systematized. The company says a typical high-volume, low-price gym can generate personal training revenue comparable to its membership revenue by converting only three to four percent of members. Mature sites using Enhance can reportedly reach personal training revenues of $85,000 per club per month, creating a compelling case for operators.
AI and the Operating System Approach
Enhance positions itself as an AI-native operating system that helps high-volume, low-price gyms turn personal training into a predictable and profitable revenue stream. AI accelerates the creation and automation of personal training programs while trainers remain responsible for member relationships and engagement. The company's longer-term ambition is to become the system of record for the estimated $42 billion global personal training market, similar to how hotel groups use property management software.
Investor Confidence and Market Outlook
Global Ventures has backed Enhance across successive rounds, with founder and managing partner Noor Sweid saying the company demonstrates that businesses from the region can compete in developed markets. Stride Ventures partner Varun Agarwal described Enhance as a category-defining homegrown company and highlighted its role with partners such as GymNation. Both investors framed the funding as support for the next phase of growth in the United States and beyond.
The $18.2 million funding round gives Enhance additional resources to scale its United States operations while maintaining its GCC momentum. The company's ability to convert early adoption among major gym chains into repeatable expansion will be a key measure of success. As personal training becomes a more strategic revenue line for fitness operators, Enhance is positioning itself as a global infrastructure layer for the industry.