Eight, a Portuguese video-first dating platform, has announced it is raising a €3 million seed round to challenge the conventional swipe-and-text model. The company, which has already secured over €256,600, aims to foster more authentic connections through timed, live video interactions. This funding will fuel its expansion and product development, addressing widespread user fatigue in the digital dating scene.
A New Approach to Digital Courtship
The app operates within a strict one-hour window each evening from 8 pm to 9 pm, creating a shared, real-time experience for all users. Instead of static photo profiles, members browse 30-second video introductions to get a more authentic sense of personality. A match unlocks an immediate 8-minute live video call, prioritizing face-to-face interaction over prolonged texting.
Eight’s design philosophy is explicitly anti-engagement, aiming to get users off the app and on a real date as quickly as possible. This approach means the platform deliberately avoids features like infinite scrolling and dopamine-inducing notifications common in other apps. The structure is built to encourage decisive action and genuine conversation rather than passive browsing and endless messaging.
Building Trust and Authenticity
To combat fake profiles and ghosting, Eight has made human verification a cornerstone of its platform. Every user submits a short video introduction that is reviewed to ensure authenticity and safety for the community. This initial step builds a foundation of trust before any interactions can begin.
Further enhancing the user journey, the platform incorporates an in-app AI coach to provide guidance. This feature helps users improve their dating skills and build confidence in a video-centric environment. It reflects the company's commitment to helping users succeed in forming genuine relationships.
Funding and Strategic Expansion
The company is targeting a €3 million seed round, with over €256,600 already committed by a venture capital firm and angel investors. This backing is supported by strong early performance, including a user base of over 15,000 and high retention rates. The platform achieved this growth with minimal marketing expenditure, demonstrating strong organic appeal.
With the new capital, Eight plans a strategic expansion across four European markets over the next two years. The company will solidify its presence in Portugal and the UK before entering Spain and another key territory. Funds will also be allocated to marketing, product development, and growing the core team.
Leadership and Market Context
The company is led by co-founder and CEO Miguel Moreira da Cruz, who brings experience in sales and digital marketing. He is joined by co-founder Afonso Simão, a serial entrepreneur who previously founded and successfully exited the fitness brand Miofar. Their combined expertise provides a strong foundation for both innovation and strategic growth.
Eight enters a global dating app market valued at $6.18 billion where users seek alternatives to swipe-based systems. By making video the mandatory first point of contact, the app directly addresses this demand for more genuine interaction. Its model positions it as a distinct competitor in a rapidly evolving industry.
In conclusion, Eight is positioning itself as a significant disruptor in the online dating industry with its video-only approach. Backed by its €3 million seed round, the company is poised for significant growth across Europe. Its commitment to fostering real-time connection offers a compelling alternative for those tired of traditional dating apps.