EFT Corporation, a leading payment solutions provider with operations across multiple African markets, has announced the appointment of Adri Führi as its new Group Chief Financial Officer. The appointment, which takes effect immediately, underscores the company’s commitment to strengthening its financial leadership as it pursues growth across the continent. Führi’s appointment brings deep expertise in financial management, banking, and technology to the executive team.
Extensive Experience in Finance and Leadership
With more than 25 years of experience in the financial services sector, Führi brings a track record that includes over a decade of serving as CFO in diverse organizations. She most recently held the role of CFO at e4, where she played a critical role in scaling the company during a period of significant expansion. A qualified chartered accountant, she has also accumulated broad expertise in managing both multinational and private equity-backed businesses.
Career Spanning Banking, Insurance, and Technology
Führi spent more than 12 years at Standard Bank South Africa, where she gained hands-on experience working across African markets. At Standard Bank, she developed expertise in highly technical areas of banking and financial services, equipping her with the knowledge needed to navigate complex business environments. Beyond banking, her career has extended into insurance and technology, giving her a comprehensive perspective on finance in dynamic sectors.
Strategic Role at EFT Corporation
As Group CFO, Führi will be responsible for driving financial optimization, strengthening operational efficiency, and aligning financial strategy with the Group’s broader expansion goals. Her early priorities include gaining in-depth knowledge of EFT Corporation’s business operations and enhancing internal finance processes to support sustainable growth. The company’s expansion into key markets, including Ethiopia and Kenya, will be among the areas where her leadership is expected to make an immediate impact.
Leadership Philosophy and Commitment to Diversity
Führi emphasizes a leadership philosophy built on collaboration, inclusivity, and the value of diverse perspectives. She has experience in leadership coaching and is committed to fostering team development through a coaching-oriented approach. Beyond her professional achievements, she is a strong advocate for advancing STEM education and technology skills among girls and women, reflecting her broader commitment to social impact.
Executive Team’s Perspective
Group Managing Director Mike Smits welcomed the appointment, highlighting Führi’s proven ability to lead financial teams in fast-growing environments. He noted that her understanding of African markets and fintech dynamics is particularly relevant as EFT Corporation continues to scale its operations. According to Smits, her combination of strategic vision and financial discipline will be central to supporting the company’s next phase of growth.
Adri Führi’s appointment as Group CFO signals EFT Corporation’s determination to strengthen its financial leadership as it expands across Africa’s rapidly evolving payments landscape. With her extensive experience in finance, banking, and technology, she is well positioned to guide the Group’s strategic ambitions. As EFT Corporation continues to grow, her leadership is expected to play a pivotal role in shaping the company’s financial and operational success.