Global payments technology firm EBANX has announced a significant expansion of its recurring payment services to six new countries across Asia, Africa, and Latin America. The move, revealed at the Money20/20 Asia conference in Bangkok, is designed to connect global subscription-based businesses with over a billion consumers in emerging markets. This strategic initiative will enable access to digital services for populations that largely operate without traditional credit or debit cards.
Tapping into Emerging Markets
The expansion targets the Philippines, Indonesia, Thailand, South Africa, Colombia, and Peru, adding to EBANX's existing operations in several other emerging economies. This addresses a market where over 1.3 billion adults lack access to credit or debit cards, according to the World Bank. Consequently, global merchants in sectors like streaming, software, and gaming can now reach a vast and previously untapped customer base.
Eduardo de Abreu, Global Chief Product Officer at EBANX, highlighted the necessity of this approach for market penetration. He stated that consumers without card access depend heavily on alternative payment methods for subscription services. Without these localized solutions, international companies would struggle to acquire and retain customers in these rapidly growing regions.
Strategic Integrations Across Continents
In Southeast Asia, the rollout includes recurring capabilities for popular digital wallets such as Maya, GCash, OVO, DANA, and TrueMoney. Meanwhile, in South Africa, EBANX will integrate Capitec Pay Recurring, becoming the first global payment provider to offer the account-to-account solution for cross-border transactions. These integrations are scheduled to become available to merchants throughout the second, third, and fourth quarters of this year.
The company is also strengthening its presence in Latin America by enabling recurring payments through the Nequi mobile platform in Colombia and the Yape digital wallet in Peru. These new options build upon EBANX's successful integrations of services like Pix Automático in Brazil and Mercado Pago across several countries. This comprehensive network provides merchants with a unified solution for accessing the diverse Latin American market.
Proven Success and Future Growth
EBANX's existing recurring alternative payment method solutions have already demonstrated significant success for its merchants. For instance, a global AI company using UPI AutoPay in India acquired over 4,000 new customers daily, while 56% of users for Pix Automático in Brazil were new customers. Another SaaS provider saw a 13% lift in paid subscriptions using NuPay compared to credit cards.
These modern payment methods solve a critical issue that has long plagued subscription merchants in emerging markets. Abreu noted that low card penetration previously forced reliance on manual, one-off payments that harmed customer retention. By implementing a consent-based model, recurring APMs reduce friction and create a seamless, automated billing experience for users.
EBANX's expansion represents a pivotal step in bridging the gap between global digital commerce and consumers in high-growth emerging markets. This initiative not only unlocks substantial new revenue opportunities for subscription-based businesses but also fosters greater financial inclusion for millions. By simplifying cross-border payments, the company is cementing its role as a key facilitator of the next wave of global economic growth.