Global sports entertainment platform DAZN has announced its acquisition of EverPass Media, a move designed to significantly accelerate its expansion into the United States. This strategic purchase marks the official global launch of DAZN for Business, a dedicated media platform for commercial venues. The deal positions DAZN to become a dominant force in distributing live sports to bars, restaurants, and hotels across the country.
A Strategic Alliance for U.S. Growth
The acquisition combines DAZN's extensive global sports content and technology with EverPass's established commercial distribution network in the U.S. Founded in 2023 by the NFL's strategic investment arm, 32 Equity, and RedBird Capital Partners, EverPass has quickly become a key player. As part of the transaction, RedBird, 32 Equity, and TKO Group Holdings will become minority shareholders in DAZN, signaling strong industry confidence.
Expanding Premium Content Offerings
A cornerstone of the deal is EverPass's exclusive U.S. commercial distribution rights for NFL Sunday Ticket, providing access to all live out-of-market Sunday afternoon games. This premier offering is complemented by a vast library of content from partners like Peacock, Netflix, Paramount, and Apple. The portfolio includes top-tier competitions such as the Premier League, UEFA Champions League, MLB, NBA, and Formula 1.
This acquisition enhances DAZN's direct-to-consumer business in the U.S., which already features major boxing partnerships with Top Rank and Premier Boxing Champions. By integrating EverPass, DAZN can now serve American sports fans across every viewing environment, from personal devices to public venues. Existing EverPass customers are assured of uninterrupted service and support throughout the transition as the company rebrands to DAZN for Business.
Technology Driving Commercial Distribution
EverPass has developed a sophisticated IP-based technology platform specifically for the complex needs of commercial venues like bars and restaurants. This system will now serve as the technological foundation for the newly launched DAZN for Business globally. The platform is engineered to simplify the transition for businesses moving from traditional satellite and cable to modern streaming solutions.
The technology provides venue operators with centralized management of multiple screens, smart content scheduling, and seamless integration with existing audiovisual systems. It also offers tools for businesses to promote special offers and engage with their customers more effectively. DAZN plans to invest further in the platform to expand its capabilities, content library, and geographic reach worldwide.
Leadership and Industry Endorsement
Leadership continuity is a key aspect of the integration, with EverPass CEO Alex Kaplan set to continue leading the commercial business while also assuming a broader role within DAZN. Shay Segev, CEO of DAZN Group, emphasized that the deal allows the company to serve every type of U.S. customer. He highlighted the value of EverPass's proven platform and deep relationships across American commercial venues.
The NFL's Executive Vice President, Hans Schroeder, expressed excitement about expanding the league's partnership with DAZN to enhance the NFL Sunday Ticket experience in the commercial market. Similarly, Gerry Cardinale of RedBird Capital Partners noted that EverPass was created to address the shift to streaming. He stated the platform will anchor DAZN's commercial business and its expansion efforts in the United States.
This acquisition represents a pivotal moment for DAZN, solidifying its entry and ambitions within the highly competitive U.S. sports market. By integrating EverPass's technology, content rights, and commercial relationships, DAZN is poised to redefine how live sports are delivered and experienced in public venues. The move not only launches DAZN for Business on a global scale but also establishes a comprehensive ecosystem for sports consumption in America.