Industrial procurement in manufacturing and construction still relies heavily on manual workflows, scattered supplier relationships, and opaque pricing structures that slow down critical projects. Helsinki-based technology company Cronvall is targeting this gap with a digital marketplace that centralizes suppliers, clarifies prices, and provides real-time availability across thousands of products. Following a new €3.9 million funding round, the company is preparing to scale its operations across Europe, with Germany standing out as a key driver of recent growth and a testing ground for its broader ambitions.
Funding to Accelerate European Expansion
Cronvall has secured €3.9 million from Greencode Ventures, Stephen Industries, Innovestor, and several industrial family offices that are closely tied to the sectors it serves. The capital will be used to enhance the platform’s functionality, expand the supplier network, and deepen penetration in strategic markets, particularly Germany and other core industrial hubs. This backing reflects growing investor confidence that industrial supply chains are ready for a comprehensive digital overhaul and that Cronvall has both the technology and sector insight to lead that shift.
Solving Fragmented Procurement Workflows
Founded in 2018 by former NGP Capital investor Walter Masalin, Cronvall was born from firsthand exposure to inefficient procurement processes in his family’s industrial wholesale business. He observed a system where buyers juggled multiple suppliers, struggled to access current price and availability data, and relied on phone calls, spreadsheets, and emails to complete even simple orders. Cronvall’s platform replaces these fragmented workflows with a single interface where customers can search products, compare prices transparently, place orders, and track deliveries from initial request through to final receipt.
Data-Driven Marketplace and AI Capabilities
Cronvall now connects more than 8,000 industrial and construction clients to a network of over 150 vetted suppliers through its marketplace. By aggregating inventories from multiple manufacturers and wholesalers, the platform creates a connected pool of supply that unlocks visibility, improves product matching, and helps avoid stock-related disruptions that can stall projects or inflate costs. The company is also developing AI agents that act as intelligent intermediaries, reasoning in real time about availability, compatibility, and delivery options to further streamline purchasing decisions and reduce manual administrative work.
Sustainability and Regulatory Momentum
Demand for digital procurement tools is being reinforced by evolving regulatory and sustainability pressures across Europe’s industrial landscape. New frameworks such as the EU’s Corporate Sustainability Reporting Directive are pushing companies to account for environmental and social impacts throughout their supply chains, not just headline price and product quality. Cronvall’s system supports these requirements by cutting order errors and redundant shipments, which translate into lower logistics emissions, fewer unnecessary truck movements, and more auditable procurement data for reporting and compliance teams.
Cronvall expects to surpass €6 million in annual turnover this year, with German revenue having grown more than fivefold over the past 12 months as adoption accelerates. The company aims to become a leading operating system for industrial procurement in Europe, connecting thousands of buyers and suppliers in one transparent, data-driven network that standardizes how orders are placed and fulfilled. If it sustains its current trajectory, Cronvall could play a central role in modernizing how industrial materials are sourced, priced, and delivered across the continent, reshaping long-established procurement practices.