Certo has raised $4 million in seed funding to expand its AI-powered compliance platform for the beauty and consumer goods sectors. The round was led by Daphni, with participation from Entrepreneurs First, Motier Ventures and Transpose Platform. The company said the investment will support product development, regulatory coverage and commercial growth across Europe and the United States.
Compliance Pressure Builds Across CPG
The funding comes as consumer packaged goods companies face rising regulatory complexity when launching products internationally. Brands selling across multiple markets must assess ingredients, formulas, product claims, labels and packaging against rules that can differ significantly from country to country. New and evolving requirements in areas such as microplastics, greenwashing, packaging waste and allergen classification have added further pressure to regulatory teams.
A Platform Built for End-to-End Review
Certo’s software is designed to automate core compliance workflows that are still often managed through spreadsheets, PDFs and manual document checks. The platform covers raw material and ingredient approval, formula review, claims verification, artwork and labelling checks, and market entry documentation. Its system draws on a proprietary regulatory database covering major markets including the European Union, the United States, China, South Korea, Japan and Latin America.
AI Agents With Traceable Reasoning
The company uses specialized AI agents to compare products against external regulations, internal company standards and retailer-specific requirements. Certo says the platform provides findings with detailed reasoning and regulatory source references, making the output auditable for teams operating in regulated industries. According to co-founder and CEO Bastien Deliège-Coste, the goal is to let regulatory teams review products across target markets in minutes rather than days.
Enterprise Adoption at Seed Stage
Certo says its platform is already being used by global beauty groups, specialty brands, retailers and other regulated consumer goods companies in Europe and the United States. That early enterprise traction is notable for a seed-stage company and reflects demand for more modern tools in a function that often slows product launches. Co-founder and CTO Jean Duquenne said the company built its product around the practical workflows of regulatory teams rather than forcing customers to adapt to generic software.
Investor Backing and Expansion Plans
Daphni, the lead investor, described compliance as a broad pain point across cosmetics, food, dietary supplements and other consumer product categories. The firm said Certo’s approach could become a trusted data and verification layer connecting brands, suppliers and regulators over time. Certo plans to use the new capital to hire engineering and in-house regulatory talent, broaden multi-market coverage, strengthen all five product modules and expand sales operations.
Certo’s seed round highlights growing investor interest in vertical AI tools that address complex operational bottlenecks in regulated industries. For beauty and consumer goods companies, compliance has become a critical path for international launches, yet many teams still depend on fragmented and manual processes. By combining regulatory data, AI-driven product checks and auditable reasoning, Certo is positioning itself as a compliance operating system for brands seeking faster and more reliable market entry.