Hong Kong-based cross-border eCommerce enabler Buy&Ship has successfully secured $12 million in the first close of its Series C funding round. This significant capital injection is earmarked to fuel an ambitious global expansion, including a strategic entry into the United States market and deeper penetration across Asia. The funding will also accelerate the company's investment in artificial intelligence and automation, aiming to further streamline the complexities of international online shopping for its growing user base.
Strategic Investors Signal Strong Confidence
The funding round attracted a formidable group of new strategic investors, highlighting strong market confidence in Buy&Ship's business model and future prospects. Key new backers include MLC Ventures, the corporate venture capital arm of Mitsubishi Logistics, Hong Kong-listed MemeStrategy, and DLK Advisory Limited. Their involvement underscores the strategic value these partners bring beyond mere financial investment, promising deep industry expertise and network access to fortify the company's growth.
Further validating the company's trajectory, the Series C round also saw continued participation from existing investors Cool Japan Fund and Altara Ventures. This follow-on investment serves as a powerful endorsement of the management team's execution and long-term vision. The combined support from both new and existing partners provides Buy&Ship with a robust foundation as it embarks on its next phase of scaling and innovation in the competitive eCommerce landscape.
Fueling Global Expansion and Proven Growth
With the new capital, Buy&Ship is set to aggressively expand its global footprint, with a primary focus on launching its services in the U.S. market. This move will be complemented by efforts to strengthen its established presence in key Asian markets, including Southeast Asia and Taiwan. The company also plans to pursue selective mergers and acquisitions to accelerate market entry and consolidate its position as a leader in the cross-border shopping sector.
This expansion strategy is built upon a period of remarkable operational momentum and proven market fit. The company recently reported that its proxy-shopping revenue doubled year-on-year, a surge partly attributed to strategic partnerships like its integration with Mercari, Japan’s largest C2C marketplace. This performance demonstrates a clear and growing demand for services that simplify access to international goods for consumers worldwide.
The company's regional growth has been equally impressive, with revenue in Taiwan increasing by over 60% following the introduction of direct Japan-to-Taiwan shipping. In Singapore, revenue more than doubled as the firm deepened its Southeast Asian operations. To date, Buy&Ship has attracted approximately 3 million registered users across 12 countries and regions and has successfully processed over 100 million packages.
Advancing Cross-Border Commerce with AI
Buy&Ship is positioning itself as a technology innovator, moving far beyond the role of a traditional freight forwarder by automating the entire cross-border value chain. Its proprietary platform is designed to eliminate common friction points such as complex customs documentation, high shipping costs, and fragmented logistics. This technology-first approach is central to its mission of delivering a seamless and accessible global shopping experience for everyone.
A core element of its technological edge is the deep integration of artificial intelligence, with a focus on developing what it calls "Agentic Commerce." The company's AI-powered discovery engine utilizes large language models and proprietary data to surface unique global product opportunities for users. On the backend, automated systems, including AGV-enabled warehouses and logistics optimization AI, handle fulfillment with efficiency and precision.
Charting a Course for the Future
This Series C funding represents a critical milestone that supports Buy&Ship's ambitious long-term vision, which includes preparations for a potential public listing. This forward-looking strategy signals a new stage of maturity for the eCommerce enabler as it scales its operations for sustainable, high-impact growth. The capital provides the necessary resources to build the infrastructure and team required for this next chapter of its corporate journey.
In conclusion, the $12 million investment marks a pivotal moment for Buy&Ship, equipping it with the resources to execute an aggressive global expansion and deepen its technological advantage. By tackling key pain points within the massive $1.5 trillion cross-border eCommerce market, the company is strongly positioned for its next wave of growth. The combination of strategic investor backing and a clear, innovative vision underscores its potential to reshape how consumers around the world shop.