Brazilian sportech startup FanBase has successfully secured a $600,000 (R$ 3 million) extension to its latest funding round, with the investment coming from venture capital firm DOMO.VC. This new capital brings the total raised in this round to R$ 8 million, following an initial R$ 5 million investment in August 2025. The funds are designated to accelerate product development and support the company's ambitious international expansion plans.
Strategic Investment to Fuel Growth
The extension was led by DOMO.VC, which also co-led the initial investment, signaling strong continued confidence in FanBase's market position and growth potential. The firm's decision to increase its stake was motivated by a perceived window of opportunity in a rapidly transforming global sports market. This strategic investment will be used to enhance FanBase's integrated ecosystem and fortify its infrastructure for scaling into new regions.
Franco Pontillo, a general partner at DOMO.VC, emphasized that FanBase's advanced technology and its ability to solve the critical challenge of fan connection make it a highly scalable venture. The investment firm believes the platform is uniquely positioned to help sports clubs build deeper, more meaningful relationships with their supporters. This capital infusion is intended to solidify the company's leadership in the burgeoning sportech sector.
Unifying the Fan Experience
Founded in 2021 by CEO Rafael Mangabeira, FanBase addresses the widespread issue of fragmented fan data across multiple disconnected systems like ticketing, e-commerce, and membership platforms. The company provides a comprehensive SaaS solution that unifies the entire fan journey into a single, cohesive digital ecosystem. This allows sports organizations to collect, organize, and transform scattered data points into actionable strategic assets.
The platform's modular, white-label infrastructure empowers clubs to offer a fully branded experience, featuring a unified fan identity (Fan iD), a centralized data and CRM platform (FanBox), and a customizable app (FanApp). Within this ecosystem, clubs can manage native ticketing (FanTix), create a marketplace for licensed partners (FanMarket), and streamline in-stadium food and beverage orders (FanFoods). The entire experience is integrated through a single payment system, FanPay, to maximize convenience and conversion.
Expanding Market Footprint
FanBase has already achieved significant traction in its home market, currently serving 30% of the clubs in Brazil’s top football leagues, including Atlético Mineiro, Vasco da Gama, and Santos. The company has also begun its international expansion, securing major clients in Colombia, such as Atlético Nacional, and in Peru with clubs like Sporting Cristal. Its client roster also extends to sports organizations like the São Paulo Football Federation and the World Surf League.
Looking ahead, the company plans to solidify its presence across South America while preparing for a strategic entry into the European market by 2027. Mangabeira highlighted the platform's unique ability to allow a fan to purchase a ticket, official merchandise, and a beverage in a single, seamless transaction. This integrated approach is designed to create a more fluid consumer experience while unlocking substantial new revenue streams for its partner clubs.
This latest funding round marks a pivotal moment for FanBase, reinforcing its vision for a data-driven and unified fan engagement model in the global sports industry. With robust investor support and a clear strategy for technological innovation and geographic expansion, the company is poised to redefine how sports organizations connect with their fans. The investment will empower FanBase to continue building the infrastructure necessary for clubs to thrive in the digital age.