Bemobi, a leading Brazilian provider of digital payment and engagement solutions, has announced the appointment of Gustavo Farias as its new Director of Products. With over 15 years of experience in the technology and payments sector, Farias joins from iFood to spearhead the enhancement of Bemobi's product framework. His mission is to guide the company's expansion into new strategic market segments, reinforcing its position as a global innovator.
A Strategic Move for Product Innovation
The hiring of Gustavo Farias marks a pivotal moment for Bemobi as it seeks to accelerate its growth and product evolution. He is tasked with strengthening the company's product infrastructure to support its ambitious expansion into new markets. This strategic move underscores Bemobi's commitment to innovation and capturing new opportunities, ensuring long-term scalability and competitiveness in the digital landscape.
Proven Leadership in Payments Technology
Farias brings a wealth of industry knowledge, having previously served as Head of Solutions at iFood and spending over nine years at its fintech arm, Zoop. During his tenure at Zoop, he was instrumental in dramatically scaling the company's Total Payment Volume (TPV). His journey from developer to executive highlights his deep technical expertise and strategic leadership capabilities in the payments sector.
Farias is also recognized for his pivotal role in popularizing "Tap on Phone" technology throughout Brazil, which transforms smartphones into card terminals. His successful projects, particularly a notable collaboration with Nubank, were crucial in driving the widespread adoption of this convenient payment method. This achievement showcases his ability to lead market-shaping innovations from concept to execution, a skill he now brings to Bemobi.
Bemobi's Global Reach and Market Position
Founded in 2009, Bemobi has established itself as a global B2B2C technology powerhouse specializing in mobile-first solutions for emerging markets. Its SaaS platforms seamlessly integrate payments, microcredit, and subscription services for a diverse client base. The company's international presence is extensive, with operations spanning 60 countries and a dedicated team of over 800 employees.
In its home market of Brazil, the company holds a dominant position, providing white-label payment solutions to all major telecom operators. Its platform is trusted by 12 of the nation's 15 largest recurring service providers, cementing its reputation as a leader. This deep market penetration showcases the effectiveness and reliability of its technology across key sectors like utilities and finance.
A Vision for Future Growth
In a statement, Farias outlined his vision, emphasizing his goal to accelerate product evolution and expand Bemobi's presence in strategic markets. He highlighted a steadfast focus on innovation, scalability, and an exceptional customer experience as the core pillars of his strategy. He expressed excitement to contribute to a company that is already a benchmark for digital services and has significant potential for growth.
The appointment of Gustavo Farias is a clear signal of Bemobi's intent to leverage deep industry expertise for its next growth phase. His proven track record in scaling payment platforms and driving technological innovation aligns perfectly with the company's global ambitions. With Farias leading its product strategy, Bemobi is well-positioned to strengthen its market leadership and explore new frontiers in digital services.