Arab Therapy announced its official entry into Saudi Arabia during the Global Health Exhibition 2025 in Riyadh. The Berlin-headquartered digital mental health platform revealed it secured a telemedicine license from the Saudi Ministry of Health and closed a strategic investment from Value Makers Studio, known as VMS. The move signals a focused push to scale regulated online therapy and counseling services for users and institutions across the Kingdom.
Saudi Market Entry and Licensing
The Saudi license enables Arab Therapy to provide telemedicine services that comply with local clinical and data-protection requirements. Company representatives framed the authorization as the foundation for long-term operations, localized product design, and clinical governance. With this approval, Saudi Arabia becomes the thirty-second market where Arab Therapy is formally licensed to operate.
Strategic Investment and Local Build-Out
VMS has partnered with Arab Therapy to accelerate technical infrastructure, on-the-ground operations, and compliant delivery at scale. The investment is intended to fund workforce expansion, product localization, and integrations with healthcare and enterprise partners. Both companies positioned the partnership as a growth platform that blends startup execution with domain expertise in digital health.
Product Roadmap and Arabic AI Assistant
Funds will also support development of what the company calls the first Arabic AI mental health assistant. The assistant is designed to offer instant, privacy-first psychological support in Arabic, complementing human therapists rather than replacing clinical care. Arab Therapy said the tool will prioritize responsible use guidelines, triage sensitivity, and safeguarded escalation to licensed professionals.
Partnerships and Ecosystem Integration
To extend access points, Arab Therapy highlighted strategic collaborations with Walaa Plus, Shams Pharmacy, and Ayamedica. These relationships are expected to embed mental health services across corporate benefits, pharmacy touchpoints, and education-focused programs. The company described a hub-and-spoke model that connects individuals, organizations, and schools to a unified digital care pathway.
Leadership Commentary
Founder and CEO Dr. Tarek Dalbah called the VMS investment a strategic milestone that strengthens the platform’s ability to deliver confidential, professional support nationwide. He emphasized building an integrated digital ecosystem that meets users where they are and converts engagement into measurable outcomes. VMS Founder and CEO Motaz Abu Anq said mental health is a core pillar of overall well-being and stressed the goal of creating a scalable, impact-oriented solution for people and institutions.
Operating Model and Quality Controls
Arab Therapy stated that clinical quality will be anchored by licensed practitioners, standardized intake, and outcomes tracking aligned with regional regulations. The platform plans to combine synchronous therapy, structured programs, and self-guided resources that are localized for cultural context and language. Data handling will follow Saudi requirements, with security protocols and audit trails that support clinical accountability.
Market Context and Vision 2030 Alignment
Saudi Arabia is expanding digital health infrastructure as part of Vision 2030 quality of life initiatives, creating tailwinds for regulated telemedicine. Arab Therapy’s entry targets rising demand for discreet, flexible access to mental health services among consumers and employers. The company positioned its model as complementary to public and private providers that are modernizing care delivery and measuring outcomes.
Regional Footprint and Expansion Track
Entering the Kingdom marks another step in Arab Therapy’s regional scale strategy following prior market launches and licensing wins. Management said cross-market learnings in service design, privacy architecture, and clinician enablement will shorten deployment cycles in Saudi Arabia. The company will prioritize partnerships that convert distribution into retention, focusing on adherence, satisfaction, and reduced time to care.
Arab Therapy’s launch in Saudi Arabia combines regulatory authorization, strategic capital, and partnerships to speed access to digital mental health services. With VMS support and a roadmap centered on an Arabic AI assistant, the platform aims to integrate clinical care with technology while respecting local standards. The company’s success will hinge on execution across quality controls, localized experiences, and measurable outcomes for users and institutions.