Brazilian fintech Appmax has announced the appointment of Evelyn Torezone as its new Chief Technology Officer, signaling a strategic pivot to place artificial intelligence at the core of its product development. This leadership change comes as the company, founded in 2018, continues its rapid expansion, having already processed over $1.83 billion in digital payments. The move aims to unify the company's technological divisions to accelerate innovation and scale its operations in the competitive digital commerce landscape.
A Strategic Move Towards AI Integration
In her new capacity, Torezone will oversee a team of approximately 120 professionals, integrating software engineering, data, AI, and risk management under a single leadership structure. According to CEO Marcos Wecker, this consolidation is designed to enhance the company's ability to translate AI capabilities into tangible value for its clients. The primary objective is to leverage advanced technology to solve practical challenges faced by entrepreneurs operating in the digital marketplace.
Torezone emphasized that her mission is to ensure Appmax remains at the forefront of technological advancements, particularly with the rise of Generative AI and automation. She highlighted the challenge of thinking at a large scale while preserving simplicity, agility, and quality in product development. Her focus will be on creating accessible and secure technology that directly impacts the performance and results of Appmax's customers.
An Experienced Leader at the Helm
With over a decade of experience in data science, AI, and financial technology, Evelyn Torezone is well-equipped for the role. She joined Appmax in 2021 and previously led the company's artificial intelligence, data, and risk departments, making her a natural fit for the expanded position. Her career has spanned e-commerce, payments, and finance, providing her with a comprehensive understanding of the industry's technological needs.
Throughout her career, Torezone has led multidisciplinary teams and spearheaded projects focused on the practical application of technology to drive business strategy. Her expertise includes developing data products to increase revenue, improve operational efficiency, and support critical decision-making processes. She also brings significant experience in creating risk models and fraud prevention systems, which are vital for secure financial operations.
Championing Inclusivity and Future Growth
This appointment is also a significant milestone for female representation in Brazil's technology sector, where leadership roles have historically been male-dominated. Co-founder Betina Wecker stated that Torezone's promotion reinforces Appmax's commitment to fostering an inclusive environment where competence is the primary driver of career advancement. Her presence in top leadership exemplifies the company's vision for a technical, inclusive, and scalable future.
In parallel with this change, Appmax has also promoted Wagner Mengue to Vice President of Software Engineering to support its ambitious growth plans. Mengue is tasked with strengthening the technical robustness and scalability of the company's infrastructure to handle future transaction volumes. His mission is to prepare the platform for its next major milestone: processing its first billion orders.
Appmax's Market Position and Innovations
Appmax provides a suite of essential services for e-commerce businesses across Brazil, including payment gateway, anti-fraud, and acquiring solutions. The company currently processes more than one million orders per month and recently surpassed the 100 million cumulative transaction mark. These figures underscore its significant footprint and the critical importance of a scalable and resilient technology platform.
Demonstrating its commitment to innovation, the company recently launched the Max digital account, a service operated by conversational AI that supports image, text, and voice interactions. This product highlights Appmax's strategy of embedding advanced AI directly into its user experience. It serves as a clear example of the AI-centric approach that Torezone is now tasked with accelerating across the organization.
In conclusion, Evelyn Torezone's appointment as CTO marks a pivotal moment for Appmax, solidifying its commitment to an AI-driven future. By unifying its technology leadership and investing in scalable infrastructure, the company is strategically positioning itself for sustained growth and innovation. This move not only strengthens its technological capabilities but also reinforces its role as a forward-thinking leader in the Brazilian fintech industry.