Amana has partnered with Zoya to introduce an integrated Shariah-compliance identification system inside its trading app, marking a notable move in the region’s growing halal investing market. The feature allows users to identify assets that meet Sharia standards while browsing, researching, and trading, rather than relying on separate screening tools or manual checks. Zoya announced the API integration on April 1, 2026, while a wider press release on April 22 described the launch as a step toward making halal investing clearer and more accessible across MENA.
Embedded Shariah Screening
The new system places a blue crescent moon icon next to assets classified as Shariah-compliant, giving investors an immediate visual signal inside the amana platform. Users can also tap through to view certification information, including details on the authority behind the verification. By embedding Zoya’s screening technology into the app, amana is positioning compliance visibility as part of the core trading journey rather than an external research step.
Features for Faith-Conscious Investors
The launch also adds a dedicated Sharia-only category in amana’s search and discovery areas, making it easier for users to browse compliant opportunities. This is designed to reduce the friction often faced by Muslim investors, who may otherwise need to compare financial ratios, consult multiple databases, or cross-check compliance manually. Related LinkedIn posts from Zoya and regional media accounts amplified the same message, presenting the feature as a practical tool for faster, more transparent faith-aligned investing.
Platform Context
Amana is described in the announcement as one of MENA’s leading neo-brokers, serving more than 500,000 users across the Middle East. The company says its app provides access to more than 6,800 assets, including MENA stocks, U.S. equities, ETFs, metals, foreign exchange, and crypto. Zoya’s own announcement also frames amana as a major brokerage platform in the region and says the integration helps the broker add Shariah screening without having to build the compliance infrastructure internally.
Market Significance
The partnership reflects a broader shift in digital investing, where platforms are increasingly expected to support investor values alongside speed, access, and usability. Zoya says its API provides programmatic access to compliance screening used by its consumer app, covering more than 60,000 stocks and funds globally and serving more than 400,000 investors. For amana, the integration strengthens its regional proposition by addressing a specific need among faith-conscious users who want market access without compromising on religious investment principles.
The amana-Zoya partnership is significant because it turns Shariah-compliance screening from a separate research task into an in-app trading feature. By combining visual asset tagging, certification details, Sharia-only discovery, and API-powered screening, the companies are aiming to simplify how Muslim investors evaluate opportunities. As demand for ethical and faith-aligned investing continues to expand, integrations like this could become a more common standard for brokers serving the Middle East and wider Muslim investor base.