Alice, a prominent AI trust and security company, has successfully secured $140 million in a new funding round. Led by Apax Digital Funds, the investment brings the company's total capital raised to $280 million. This milestone underscores the growing demand for Alice's platform, which is trusted by industry leaders and is approaching $100 million in annual recurring revenue.
Addressing the Evolving AI Threat Landscape
The rapid proliferation of artificial intelligence has created an expansive and complex attack surface for malicious actors. As AI systems become more powerful, the methods to exploit them grow, presenting a significant challenge for developers. Defending against these novel, unseen threats requires a proactive and deeply informed security posture, which is central to Alice's mission.
The risks escalate as enterprises grant AI systems access to sensitive data and the autonomy to perform actions. Independent research highlights that even well-protected models remain vulnerable to new attack techniques that outpace defensive measures. This reality necessitates robust security frameworks to prevent AI agents from operating beyond their intended scope and causing harm.
A Proactive, Lifecycle Approach to AI Security
Alice provides comprehensive security that covers the entire lifecycle of an AI system, from development to deployment. Before a model is released, the company's researchers collaborate with leading labs to simulate malicious prompts and tasks. This process helps surface unpredictable behaviors and hardens models against common vulnerabilities like jailbreaks and prompt injection attacks.
Once a model is operational, Alice assists enterprises in deploying it safely by bridging the gap between built-in safeguards and organizational needs. Clients can define company-specific policies, simulate attacks to identify compliance risks, and monitor all inputs and outputs in real time. This ensures continuous protection and alignment with internal governance standards, preventing data leaks or unintended actions.
Leveraging a Decade of Adversarial Intelligence
The company's effectiveness is rooted in nearly a decade of experience tracking adversarial behavior across the internet. This research produced Rabbit Hole, the world's largest proprietary dataset of real-world harmful content and attack methods. This unique intelligence asset allows Alice to recognize and predict emerging threats to AI systems before they become widespread.
This deep expertise was honed by protecting over three billion people on some of the world's largest digital platforms. The same core technology that secures major online services is now adapted to defend AI models from manipulation. This proven track record provides a strong foundation for their leadership in the nascent AI security field.
Strategic Investment and Future Growth
The new funding round, led by Apax Digital, signals strong investor confidence in Alice's market position and technology. Patrick Kane, a Partner at Apax Digital, noted that as adversaries use AI, defenders can turn to Alice for its superior model testing and guardrails. This partnership validates the company's role in defining the AI security category for this new platform shift.
Alice plans to allocate the new capital toward several key areas of expansion to meet accelerating demand. The company will advance its AI platform, deepen its testing and monitoring technologies, and grow the research team behind its Rabbit Hole dataset. The funds will also be used to scale its go-to-market organization to better serve its clients.
This $140 million investment solidifies Alice's position as a critical player in the safe and responsible development of artificial intelligence. With its unique dataset, full-lifecycle approach, and strong financial backing, the company is well-equipped to address the complex security challenges of the AI era. As enterprises adopt AI, Alice's mission to democratize defenses becomes more vital than ever for fostering trust.