Jérémy Clédat, co-founder and former CEO of Welcome to the Jungle, has been appointed Creative Director at Alan. This move marks a significant transition for Clédat from the recruitment sector to the health insurance industry. His appointment will bolster the insurtech unicorn's brand identity as it pursues its next phase of international expansion.
A Strategic Shift in Leadership
In his new capacity, Clédat will be responsible for defining Alan's brand positioning and guiding its global deployment. His primary mission is to oversee initiatives aimed at enhancing brand coherence, visibility, and overall influence. This effort is crucial for supporting the company's ambitious growth targets and solidifying its market presence.
Jean-Charles Samuelian-Werve, Alan's co-founder and CEO, emphasized the importance of this strategic hire for the company. He stated that as Alan surpasses one million members, becoming a great brand is essential for its continued success. Clédat's arrival is considered a major milestone in realizing this ambition and elevating the company's profile.
Fueling Growth with Substantial Capital
Alan's growth strategy is supported by two major funding rounds completed earlier this year. In March, the company secured €100 million in a round that included French football star Kylian Mbappé as an investor. This partnership also established Mbappé as a brand ambassador, signaling a new marketing direction for the firm.
Just three months later, Alan successfully closed an even larger funding round, raising an impressive €480 million. This brought the company's valuation to a staggering €5.5 billion, reflecting strong investor confidence in its vision. These funds are critical for fueling its expansion plans and enhancing its service offerings across the continent.
Timing and Brand Ambitions
The timing of Clédat's appointment is significant, as Alan prepares to unveil its first major brand campaign this fall. This upcoming initiative, a result of the strategic partnership with Kylian Mbappé, aims to boost brand recognition. Clédat will be at the helm of this new chapter in Alan's marketing and communication strategy.
The company's branding push is built on a foundation of strong financial performance and rapid growth. Alan currently boasts €787 million in Annual Recurring Revenue (ARR), a remarkable 54% increase over the previous year. This robust financial health enables the company to invest heavily in making its brand a household name.
A New Chapter After Welcome to the Jungle
This new role represents a significant career change for Clédat, who announced his departure from Welcome to the Jungle in late May. After co-founding the company in 2015 and leading it for nearly a decade, he officially stepped down on July 1st. His move from recruitment to insurtech signals a fresh professional challenge and a new direction.
Before his departure, Clédat guided Welcome to the Jungle through a critical technological transformation. He led the company's pivot to an AI-native recruitment platform, a strategic shift away from the traditional job board model. This final initiative showcased his forward-thinking leadership and ability to navigate industry changes.
Jérémy Clédat's appointment as Creative Director at Alan marks a pivotal moment for the health insurance leader. With his expertise, substantial new funding, and a high-profile partnership, the company is poised for brand-centric growth. This strategic hire underscores Alan's commitment to not only expanding its services but also building a globally recognized brand.