Digital banking platform Affinity Africa has introduced Affinity Boost, a new savings product designed to help individuals and small businesses achieve their financial goals more efficiently. The product offers competitive returns alongside flexible saving options, underscoring the company’s vision of providing customer-centric banking tools. With this addition, Affinity strengthens its role in Ghana’s rapidly evolving fintech sector.
Supporting Customer Goals
Affinity Boost allows users to set specific financial objectives such as purchasing a motorcycle, starting a business, or planning personal milestones like travel. Customers can choose a fixed saving period while earning annual interest, with the option to top up their accounts or automate transfers on a daily, weekly, or monthly basis. This flexibility ensures that customers remain in control of their deposits and returns.
Customer-Centric Approach
According to Abdul-Jaleel Hussein, CEO of Affinity Ghana, the product was developed in response to customer feedback. “Affinity Boost is a direct result of listening to the voice of our customers and building for what matters most: helping them achieve their goals,” he stated. This approach positions Affinity as a digital-first bank that designs products around real consumer needs.
Expanding Portfolio
The new savings account complements Affinity’s existing range of products, which includes Affinity Daily, Affinity Growth, and Affinity Future. In addition to savings, the platform also provides a suite of lending services, from instant microloans to working capital financing and long-term growth capital. The redesigned app and website further enhance the customer experience with dashboards that enable users to monitor savings, manage payments, and access credit.
Adoption and Growth
Affinity Africa has already onboarded over 80,000 customers, with 80 percent actively using its mobile app. Notably, 55 percent transitioned from its agent network to the app, highlighting the company’s contribution to advancing digital adoption and financial literacy. These figures demonstrate the growing trust in Affinity’s digital-first approach to financial management.
Industry Context
Ghana’s fintech landscape is becoming increasingly competitive, with consumers demanding more innovative and tailored financial tools. By offering a product that balances flexibility, returns, and accessibility, Affinity is reinforcing its customer-first positioning. Its focus on both savings and credit illustrates a holistic approach to financial empowerment.
Leadership Outlook
Tarek Mouganie, Founder and Group CEO of Affinity Africa, highlighted the broader significance of the launch: “More Africans are demanding smarter tools to manage their finances. We remain committed to designing banking products that serve their needs.” His comments emphasize Affinity’s long-term mission of driving financial inclusion across the continent.
The launch of Affinity Boost marks another step in Affinity Africa’s strategy to innovate within Ghana’s growing fintech market. By combining savings flexibility with customer empowerment, the platform continues to build tools that align with the aspirations of individuals and businesses alike. With strong adoption rates and an expanding portfolio, Affinity is positioning itself as a key player in shaping the future of digital banking in Africa.
Source: Techlabari